Meet Jenna: Yoga Jungle

Meet Jenna: Yoga Jungle

We are back to it in 2019 creating a series of blog posts highlight the past few years of creating strong, impactful images for clientele through my Corporate business and the editorial work I create for East of the City magazine. In this series I will introduce you to some amazing human beings who run their own business(es) and shape the business landscape in the Durham Region.


Facing the northern sky in Bowmanville in the old factory the Yoga Jungle is a heavenly place to practice aerial yoga. Swaths of turquoise fabric known as silks are lined up in rows for this art form. Light streams in through factory windows creating a truly special space for exercise and meditation.

Aerial yoga is great for men and women. “Aerial yoga is known for its ability to reverse the effects that gravity has on the body, boost your mood and promotes a sense of well-being through child like play.” (fn: yogajungle.ca website). Using this form of yoga one can work to reconnect their mind, body and soul.

Owner Jenna Richards was inspired after taking her first class, finding it alleviated familiar aches and pains. She now dedicates herself to the practice and helping others find their own sense of balance.

wonderful-people-Jenna-Richards-Yoga-Jungle

If you are looking to create powerful images that make your business STAND OUT in a crowd contact us to tell your story. We create colourful, focused and professionally executed photographic images that stand the test of time.

For more information connect with us via our website form.


Kirsten McGoey, AOCAD, Visual Storyteller | Trinity Design Photography

Meet Rebecca Munn: RebeccaMunn.com

Meet Rebecca Munn: RebeccaMunn.com

We are back to it in 2019 creating a series of blog posts highlight the past few years of creating strong, impactful images for clientele through my Corporate business and the editorial work I create for East of the City magazine. In this series I will introduce you to some amazing human beings who run their own business(es) and shape the business landscape in the Durham Region.


Synonymous with sewing the name Rebecca Munn always reminds me of top notch sewing classes in the Durham Region. This Whitby resident has been making a name for herself in the industry from her teens and boasts a life time of experience behind a machine.

Being in a class with Rebecca is like mixing laughter and fabric into a delightful atmosphere. Her class offerings range from absolute beginner to seasoned pros – kids classes, stitch and bitch and quilting are all offered in her studio. Her facebook group “Just Sew It” provides online support and community in the art of sewing. You simply have to try a class with her if sewing is on your list of things you want to learn or want to reconnect with to improve your skills.

New on the horizon is the launch of Rebecca’s Whitby studio – the new studio is located in the plaza @ 2020 Wentworth street in Whitby. Unit 27. The grand opening is March 30th so there is not that much time to wait. Sign up for a class today : https://www.rebeccamunn.com/

wonderful-people-Rebecca

If you are looking to create powerful images that make your business STAND OUT in a crowd contact us to tell your story. We create colourful, focused and professionally executed photographic images that stand the test of time.

For more information connect with us via our website form.


Kirsten McGoey, AOCAD, Visual Storyteller | Trinity Design Photography

Meet Mathilda Irawan: Mathilda’s

Meet Mathilda Irawan: Mathilda’s

We are back to it in 2019 creating a series of blog posts highlight the past few years of creating strong, impactful images for clientele through my Corporate business and the editorial work I create for East of the City magazine. In this series I will introduce you to some amazing human beings who run their own business(es) and shape the business landscape in the Durham Region.


In the heart of downtown Oshawa is a little gem called Mathilda’s. Run by Mathilda (and Jhon, who prefers to be behind the scenes) it is a haven for heavenly tastes under the tag line of “Plants based eating at it’s best.”

What differentiates the menu at Mathilda’s is the Indonesian base at the heart of the food. Born in Indonesia, Mathilda lived in Western Australia as a teenager and then Toronto Mathilda has has a life long love of tasty and spicy food. Her dishes reflect a changing attitude to plant based food boasting dishes such as familiar fare that includes the “Chic’n Caesar Wrap” and “Mac & Cheeze”, to more Indonesian flavoured options such as “Unbeef Semur Thursday” and “Mie Goreng”. A girl after my own heart she also provides tasty treats such as S’mores Choc Chip Cookies, Banana Choc Chip Muffins and Oreo Truffles – chilled (2).

Mathilda lost 50 lbs not trying to lose weight but live a healthy and connected lifestyle. She pairs her plant based take out and catering menu with wellness coaching by cofounding Alam Yoga and Wellness.

wonderful-people-Mathildas

If you are looking to create powerful images that make your business STAND OUT in a crowd contact us to tell your story. We create colourful, focused and professionally executed photographic images that stand the test of time.

For more information connect with us via our website form.


Kirsten McGoey, AOCAD, Visual Storyteller | Trinity Design Photography

Your Headshot Choices Matter

Your Headshot Choices Matter

What is Photofeeler? They write “Photofeeler is a data science company. Our flagship product helps people land good jobs and life partners by optimizing their profile pictures.” As a professional photography company in Durham Region and Whitby I am going to show you the results from the BUSINESS  side only – not the social and dating photo side of the application.

Photofeeler posits that your own friends and family are too biased to tell you the truth about your photo choice. Instead strangers are served your content to rate and the results are tabulated, along with comments you can write or choose from. As a frequent user of social media as a professional in this field this is true. I cannot tell you how many selfies, cut off chins, foreheads, filtered, over or under exposed, badly lit and completely unprofessional photos I see on business profiles across Facebook and Instagram business pages.

That distinction is important, because your business profile is not the same as your personal profile. Also, not all jobs need the same level of business profile shots – for example, a banker and a graphic designer at an up and coming agency often require completely different looks, styles and approaches. So for the purpose of my albeit short and sweet comparison note we are comparing these under the BUSINESS category in the application on Photofeeler.

The tool provides three areas by which your photo is rated by other users, these include what does the photo say about the person’s competency (COMPETENT), likability (LIKABLE) and influence (INFLUENTIAL). They also rate how many entries are needed to create a STANDARD sample so that you gather enough opinions. For a strong sample (20 seems to be the magic number here) we opted to gather 20-22 opinions for each option below.


So I ran two photos through the tool to see how my professional headshot (created by the amazing skills of Melissa Maahs Photography) did against a selfie I took the same day against the same wall with my iPhone 6. I let them both run through with the filters BUSINESS and my job title as PHOTOGRAPHER. The tests were run on the free option and ran between 3 and 10 p.m. EST.

Here are the results of the iPhone 6 SELFIE versus the PROFESSIONAL photo. Noting that the comments are by users and not professional photographers who do not know me or Melissa.


SELFIE (using an iPhone 6/rear camera)SELFIE-KIRSTEN

This photo was taken on the same day, same hair, with my sunglasses on when we had finished up the shoot. I like that I could use the selfie against the professional shot to show the reactions they generated.

Comments:

  • “This is kind of a bad quality photo considering you are a photographer…” ( I agree, this was a taken as a behind the scenes shot with my phone)
  • “Great photo!”
  • “Photo seems a bit unprofessional to me.”

SELFIE-DATA-KIRSTEN

Things to consider from the SELFIE example:

  • The quality of the photo is less because the capabilities of the Canon camera far out pace my old iPhone 6 specifications.
  • The image is a selfie, it is informal and I am wearing glasses (eyes are everything in a portrait as are catch lights).
  • All the ratings are below average which is not the message I want to give current, potential and future clients about my abilities, skills and services.

 


PROFESSIONAL (Canon 5D Miii with 135 mm lens)

Comments:

  • “Would prefer if they were smiling more.”
  • “Great photo!”
  • “Great photo!”
  • “Great background!”
  • “Photo seems professional to me.”
  • “Nailed it!”

PRO-VERSION-KIRSTEN

 

 

Things to consider from the PRO example:

  • High quality execution by a professional who understands light, her gear and posing. This is why I use a pro when doing my headshots for my own photography business.
  • The ratings now reflect the impression I want to give current, potential and future clients about my abilities, skills and services.

If you need help bringing your profile picture (see above) to another level connect with us via: https://trinitydesign.ca/connect-2/


Kirsten McGoey | Visual Storyteller

Headshot Update: Crisp White

Headshot Update: Crisp White

One of the first things I do when a client contacts me about headshots through my website is ask to speak to them via the phone. Call me old fashioned but phone calls give an understanding that sometimes does not come across in emails.

Smaller details are discussed such as what headshot background would suit your needs. Larger needs include how will you use the images. These larger details might impact the smaller ones. It allows me to anticipate the images you will need and further your use of them on your website, social media and blogs. This can be done with one outfit (as shown) or up to three looks – it all depends on your individual or corporate needs. Note: Many banks have rules on how to dress and backgrounds.

Paul Cleary, of Horn IT needed a professional update for his website. His company provides information technology services (IT) to mid-market companies in the Greater Toronto Area and beyond. The need for a clean professional look was essential in this industry and for clients who invest in these services.

We created the images on white to allow for his website professional to easily be able to cut him out as needed for branding purposes. We created three looks using one outfit, opting for a closer crop which he can use when connecting via his blog. Paul now has three professional looks to carry him into the upcoming years; headshots he can use on social media, his website and blog.

If you need to update your look, ditch the selfie and create a professional headshot please connect with us via our website form: https://trinitydesign.ca/connect-2/


Kirsten McGoey, Visual Storyteller, Trinity Design Photography | Whitby