The Visual Story of MP Ryan Turnbull

The Visual Story of MP Ryan Turnbull

Creating effective photographic storytelling is unique to each person and the service they provide. Ryan Turnbull is a local MP in Whitby, Ontario and reached out to document his working day for his constiuent website. This site serves as a hub of information and a connection point for Whitby constituents to reach out to Ryan and his staff about key issues concerning the Whitby riding. In addition, there are links to many key services provided by the Federal Goverment – such as passports, old age security, the CRA and many more.

(above) Ryan connecting with staff who showed him how they work in the centre and tested out some machines together.

(below) Ryan shown in the Whitby Public Library – a stunning building designed in 2005 by Shore Tilbe Irwin and Partners (now Perkins+Will).

“My name is Ryan Turnbull and I am your MP for the riding of Whitby in Ontario, Canada: a fast-growing and diverse community just east of Toronto.(-) I am passionate about social issues as well as building a sustainable, eco-responsible economy.” (quote from website)

Telling the story of Ryan Turnbull, MP involved visiting his real constituents all over Whitby. Showing real people engaging with Ryan in community hubs, on campus at Durham College and businesses throughout Whitby allowed for great storytelling alongside connecting in real time with constituents, students, faculty and business owners. Ryan has been the Whitby MP since 2019.

Below: Ryan is shown at the Whitby Seniors Centre in the cafeteria engaged with constituents who know him well and had a hearty discussion on local issues.

 

Above (1): Ryan making espresso at Bistro ’67. (2) At the Maker’s Hub with Cheryl experiencing the confetti throws from her live shows during COVID. (3) Learning some paddy making skills in the food school at Durham College. (4) Testing the machines with Elliot at the Abilities Centre.

Above: Ryan is shown in a Durham College’s Mechanical Technician – Elevating Devices as a professor runs through servicing an escalator alongside students.

Above: Ryan is shown in a Durham College’s farm fresh and accessible year-round container which grows food; think shipping container with a hydroponic equipment that create rows of “bunk beds” for growing food even on the coldest Canadian winter days.

To book us to tell your story: https://trinitydesign.ca/connect-2/

Kirsten McGoey | Visual Storyteller

The Business Photography of V Specs

The Business Photography of V Specs

How It Started

When Mark came to ask me to create images for his new business I was so excited. I had already worked with his wife on her massage business. So we got to work finding a spot to shoot, gathering models and creating content for his website and social media campaign which is managed by RainSpark Media Group Inc..

We knew right away that a clean, modern look would suit his brand and showcase the business which trains technical reps in skills that will elevate their effectiveness. Effective training starts with a skilled staff at V Specs which work with you to create training that aligns with your goals, portfolio, determine product market jurisdiction fits; all to align with your sales goals and targets. The content we made is designed to be used in a larger plan that stays on brand and on message throughout V Specs entire social media and online precense.

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How It Went

Images were captured in Ajax at the The Work Hub is a standard white room, with brand focused items to add that clean and modern look to all the images we created. We also had use of an adjacent lounge area which we used for some of the additional training options to give some extra looks for the brand.

A clean slate room was perfect for us to offset the red, black and white of the brand. The client came very prepared with items in brand colours, mockups with the new branding and a series of staff and models to allow us to build scenes that showed how working with them would feel. 

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How It’s Going

Mark’s business is hitting all the right buttons for a new business, his social media images combine with his brand to create a cohesive experience on all touch points. It was a delight working with him and the team.

To connect about your story: CONNECT FORM

Kirsten McGoey | Visual Storyteller

Pace Technical – Team Update

Pace Technical – Team Update

After a long pause due to the pandemic we got to return to PACE Technical. They have a new office, lots of new amazing staff and ownership and were prepping for a website refresh. Joining the team we created content for the advertising agency to use in the new reactive website design which just launched this week.

Each headshot created was provided as a .tif file as well as a 5×5 for social media using a background provided by the agency. Team members were asked to wear PACE wear or professional wear, making a mix of looks that all work well together. For team members who didn’t want to be online we noted this in their files when handing them off, they will be used in the internal systems only.

Are you looking to refresh your team? We work with small, medium and large sized businesses in the Greater Toronto Area to ensure a fast, painless experience. Not having to “choose” after the session makes a faster experience for administration and a more connected portrait for your staff.

To connect send us a form: CONNECT

Kirsten McGoey | Visual Storyteller

Parents Therapeutic Massage – Business Photos

Parents Therapeutic Massage – Business Photos

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A business brand is one of your most valuable tools. It is also okay to not have been born with the ability to write copy, take photos and film video. The most professional approach is to bring in the professionals who can help you build a brand that tells your story.

That is just what this amazing business owner did when she hired us. She worked with a business coach to redesign her business, website and after researching she decided to connect with us to do her photos. 

Clients spend time telling us what they need so we can provide the package that fits their needs and budget. We do a walk through to determine the best way to capture the images that line up with their brand.

Images can be functional – like showing the room you work in or the front of the building (if applicable). Melissa has a warm and welcoming massage room with black out curtains, a soft teal paint on the wall and a warm wood floor. A photo conveys this quickly so your client knows how it will feel in the space, exception the lights would be dimmed here.

Images can show you at work, we captured many images of Melissa doing her craft (fully lit for storytelling purposes). Her services range from massage services, mobile massages, Craniosacral therapy, Integrative manual therapy and infant massage.

We also picked a few of the tools she uses and sells to allow her to showcase them in social media posts that will drive back to her website. The images are in the same shoot and feel connected to the overall branding.

Business: Parents Therapeutic Massage of Durham

Website: https://parentsmassage.com/

Email: melissa@parentsmassage.com

 

 

 

We are delighted with the final images on the website and we highly encourage you to look Melissa up. 

Kirsten McGoey | Trinity Design | Visual Storyteller

Team Experience: IG Wealth Management Oshawa

Team Experience: IG Wealth Management Oshawa

Team photos in studio complete the look opf individual teams.

This past November we worked with Sean Aune and his team to update their individual and team headshots. They had recently done images that they felt did not represent their team and wanted a modern, fresh look in keeping with the IG Wealth Management brand.

We picked a solid navy background which already modernized the look. Then with some coaching we helped the team pick their outfits and with posing in the studio. Posing sometimes can come naturally but we are there to make you at ease, shoot a few images tethered to show you the way you are smiling, holding your head and the impact of a few changes to your posture.

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When blogging a session we love to show you how the image is being used by the client. Each team member now has this on the website making them look cohesive, professional and current.

Below you can see the various team members 5×5 crops which we provide alongside each full sized image – ready to be popped into social media – Linked In, your website, Facebook and Zoom feeds. The world may be back to some of the pre 2020 habits but we are still making first contact online most of the time and the right look can mean the difference between a lead passing you by and engaging.

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The team is hoping to expand the content in 2023 with some in office images and we cannot wait to see them all again. 

Need content for your social media and websites for your team?

Connect with us: https://trinitydesign.ca/connect-2/

 

Kirsten McGoey | Visual Storyteller | Trinity Design Photography

The Visual Story of Susan Kay-Dunn

The Visual Story of Susan Kay-Dunn

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Above a simple black jacket paired with a scoop tank top and a meaningful jewelry piece creates a modern look for her.

The world during the pandemic has changed the landscape of how we work and as a result having a headshot that represents you is essential. First impressions are still the most important thing when meeting new colleagues and clients – so by using a professional headshot artist you are literally putting your best “face” forward. 

Our brains can absorb a lot from a photo – is this person trust worthy? is this person someone I would like? like to work with? is this someone who is good at their job. Professional imagery done well creates a strong first impression versus a cellphone shot or worse, a cropped shot from the last wedding you attended.

In Susan’s office there is no office. They work virtually and have as a new team formed during the pandemic. While face to face is not out of the question the norm for her is Zoom and other online meeting zones. So with this in mind we started looking at how to create her headshots to reflect who she is. In her world chances are 100% of the people spend time with her photo – not her in person.

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When dressing for headshots much like any portrait we ask bring solid shirts and jacket that will allow the focus to stay on your face in your headshot. We levelled up this studio jacket Susan borrowed by changing it from an olive green to a purple that suited her hair and her personality. As a purple lover myself I was all in on that change. It also provided a more modern colour story with the navy background.

Susan is a modern, fun and educated woman. We wanted her portraits to show this immediately and reinforce her position as a Chief Pension Officer. These options give her room to change it up from time to time – the main reason we offer a 3 image package is the flexibility it gives clients.

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This use of a paper lined surface to create a faux desk is one of my new favourite ways to stage a headshot. It creates a lovely modern “desk” and allows for the client to sit forward, elongating the body through the neck and shoulders for that perfect pose an modern headshot.

If you need to update your professional headshots we would love to chat. In a world that seems to still be embracing Zoom it’s not a nice to have, it’s a must have.

Investment: https://trinitydesign.ca/investment/

Connect: https://trinitydesign.ca/connect-2/ 

Kirsten McGoey | Visual Storyteller | Trinity Design Photography