Ajax headshot photographer Archives - Trinity Design | Whitby | Durham Region

Getting Down to “Business” Photography

by Kirsten McGoey | Nov 5, 2024 | Ajax Food Photographer, Ajax headshot photographer, Bowmanville, Brooklin, Business Content, Durham Region, Durham Region Food Photographer, Food Photographer, Headshot, Local Business, Magic, Markham, Oshawa, Oshawa Food Photographer, photographer, Photography, Pickering headshot photographer, Political Photography, Port Perry, Portraits, Scarborough, Storytelling, Trinity Design, Uxbridge, Whitby

Business Photography: Where do you start?

The art of business photography is work with a client to create a series of images that will represent their personal brand or business brand.

Quality over Quantity

This is a quality over quantity proposition by where the quality matters in each image much more in the long run. A client once said to me I hired you for this event because last year I received 1000 photos of which I only felt 50 worked, when I hire you I know if you give me 250 I will be able to use them all.

What do we explore before we even take a photo?

Just like a traditional headshot for business packages we explore the following:

what is your immediate budget?
what is the long term plan for images of your brand?
how the images will be used?
what location works best for your brand?
will the images be cut out and used on different sorts of media?
wardrobe discussions to align the clothing with your brand and ensure it looks amazing on camera

Why we recommend booking out the day.

To create images that tell your story it is never just one photo. It’s very normal for a client to be a little nervous and need a simple thing – time. It is key we work poses, outfits and use the time to get comfortable.

We have packages that start at 20 images through to 50 images. Anything more results in filler images* that will not be used. We want to showcase you, your staff, your office, your services and the vital storylines that make your business unique.

* Exception would be product photography but in those cases we do not cover those in business packages but instead in commercial photography quotes for each individual company.

Success Stories of Business Packages in Action

Below we are showing some business packages in action that are supporting local businesses in Durham Region today:

The dental team at Birch Dental wanted images to launch their new business and they had a wonderful, modern new office that was bathed in natural light. We prepared for the images we wanted, needed and the nice to haves. In the end the final results align with their modern brand and showcase these two entreprenuers for potential clients and existing ones.

The owner of Parents Therapeutic Massage wanted to showcase her treatment room and her brand. We brought in models to shoot treatments in the room you would be in and showcased Melissa the owner at work. A blend of the warmth and skills she provides to keep parents going with her treatments is in the images.

As our MP for Whitby Ryan Turnbull wanted to showcase the partnerships he has with various people and organizations across Whitby. His website shows him in action to meet with constituents and also included some headshots. Images are bright and colourful to match the enthusiasm he brings to the table as a member of parliament.

How do I choose which package works best?

Choosing a package for your business photography should align with your budget for the year. We never want to sell you more images than you need, again quality is our first goal and aligning with your growth strategy is a close second.

Want to learn more?

Send us a connect form and we will call to walk you through our process, your business and make recommendations.

Kirsten McGoey | Trinity Design | Visual Storyteller

Theatre Photography : Mamma Mia

Join us as we show you how a professional theatre production can be captured in Dress Rehearsals to support your production later in the week. Henry Street High School has a long standing tradition of great theatre and they delivered a great production of Mamma Mia! this year. Here we go again!

I am looking for the big emotional and physical moments in a play. This is infinitely made harder as I have rarely seen the play and sometimes notes about what to look for are not given. I watch to see where I can see the shots I want to make and often take a series of twenty to just get the right smile, eyes open and touch of nose or sassy look. Practice for them also applies to theatre photography, the more you do the more you know what to look for.

What I loved about the play this year was this black light sequence. It was so seamlessly blended into the story and the choreography was just amazing. It allows more of the ensemble to show off the depth talent at Henry. It was a great storytelling technique for the dream sequence and I was delighted I got some good frames as it’s the definition of “low light”.

When photographing theatre you will be faced with light changes, sometimes from moment to moment, sometimes one side is a different scene than the other. It’s always worth mentioning it to the tech team, sometimes the lights are like in Mamma Mia full of colour and capturing that is on point.

Every now and then a part is so perfect you could not imagine anyone else playing it. Meet Stella who plays Rosie in the production and nailed this part. Her physical comedy is spot on and I laughed, clapped and cheered her on in her pursuit of Bill. Bravo! A dash of her work is below:

I mean with ABBA as the soundtrack and a strong plot there is just not much you can say about this play that would be negative. The performances were amazing, the leads for performance 1 and 2 changed for 3 and 4 so we have tried to show you both casts as much as we could.

Stage Director : Skylar is rarely in front of the camera or on the stage but without her and the team there would be no performance. She guides the performance (her 6th with Henry) with skill and confidence – always smiling and ready to make it happen. We will miss you as you are moving on to post secondary.

Kirsten McGoey | Visual Storyteller

The Visual Story of MP Ryan Turnbull

Creating effective photographic storytelling is unique to each person and the service they provide. Ryan Turnbull is a local MP in Whitby, Ontario and reached out to document his working day for his constiuent website. This site serves as a hub of information and a connection point for Whitby constituents to reach out to Ryan and his staff about key issues concerning the Whitby riding. In addition, there are links to many key services provided by the Federal Goverment – such as passports, old age security, the CRA and many more.

(above) Ryan connecting with staff who showed him how they work in the centre and tested out some machines together.

(below) Ryan shown in the Whitby Public Library – a stunning building designed in 2005 by Shore Tilbe Irwin and Partners (now Perkins+Will).

“My name is Ryan Turnbull and I am your MP for the riding of Whitby in Ontario, Canada: a fast-growing and diverse community just east of Toronto.(-) I am passionate about social issues as well as building a sustainable, eco-responsible economy.” (quote from website)

Telling the story of Ryan Turnbull, MP involved visiting his real constituents all over Whitby. Showing real people engaging with Ryan in community hubs, on campus at Durham College and businesses throughout Whitby allowed for great storytelling alongside connecting in real time with constituents, students, faculty and business owners. Ryan has been the Whitby MP since 2019.

Below: Ryan is shown at the Whitby Seniors Centre in the cafeteria engaged with constituents who know him well and had a hearty discussion on local issues.

Above (1): Ryan making espresso at Bistro ’67. (2) At the Maker’s Hub with Cheryl experiencing the confetti throws from her live shows during COVID. (3) Learning some paddy making skills in the food school at Durham College. (4) Testing the machines with Elliot at the Abilities Centre.

Above: Ryan is shown in a Durham College’s Mechanical Technician – Elevating Devices as a professor runs through servicing an escalator alongside students.

Above: Ryan is shown in a Durham College’s farm fresh and accessible year-round container which grows food; think shipping container with a hydroponic equipment that create rows of “bunk beds” for growing food even on the coldest Canadian winter days.

To book us to tell your story: https://trinitydesign.ca/connect-2/

Kirsten McGoey | Visual Storyteller

The Business Photography of V Specs

How It Started

When Mark came to ask me to create images for his new business I was so excited. I had already worked with his wife on her massage business. So we got to work finding a spot to shoot, gathering models and creating content for his website and social media campaign which is managed by RainSpark Media Group Inc..

We knew right away that a clean, modern look would suit his brand and showcase the business which trains technical reps in skills that will elevate their effectiveness. Effective training starts with a skilled staff at V Specs which work with you to create training that aligns with your goals, portfolio, determine product market jurisdiction fits; all to align with your sales goals and targets. The content we made is designed to be used in a larger plan that stays on brand and on message throughout V Specs entire social media and online precense.

How It Went

Images were captured in Ajax at the The Work Hub is a standard white room, with brand focused items to add that clean and modern look to all the images we created. We also had use of an adjacent lounge area which we used for some of the additional training options to give some extra looks for the brand.

A clean slate room was perfect for us to offset the red, black and white of the brand. The client came very prepared with items in brand colours, mockups with the new branding and a series of staff and models to allow us to build scenes that showed how working with them would feel.

How It’s Going

Mark’s business is hitting all the right buttons for a new business, his social media images combine with his brand to create a cohesive experience on all touch points. It was a delight working with him and the team.

To connect about your story: CONNECT FORM

Kirsten McGoey | Visual Storyteller

Pace Technical – Team Update

After a long pause due to the pandemic we got to return to PACE Technical. They have a new office, lots of new amazing staff and ownership and were prepping for a website refresh. Joining the team we created content for the advertising agency to use in the new reactive website design which just launched this week.

Each headshot created was provided as a .tif file as well as a 5×5 for social media using a background provided by the agency. Team members were asked to wear PACE wear or professional wear, making a mix of looks that all work well together. For team members who didn’t want to be online we noted this in their files when handing them off, they will be used in the internal systems only.

Are you looking to refresh your team? We work with small, medium and large sized businesses in the Greater Toronto Area to ensure a fast, painless experience. Not having to “choose” after the session makes a faster experience for administration and a more connected portrait for your staff.

To connect send us a form: CONNECT

Kirsten McGoey | Visual Storyteller

Parents Therapeutic Massage – Business Photos

A business brand is one of your most valuable tools. It is also okay to not have been born with the ability to write copy, take photos and film video. The most professional approach is to bring in the professionals who can help you build a brand that tells your story.

That is just what this amazing business owner did when she hired us. She worked with a business coach to redesign her business, website and after researching she decided to connect with us to do her photos.

Clients spend time telling us what they need so we can provide the package that fits their needs and budget. We do a walk through to determine the best way to capture the images that line up with their brand.

Images can be functional – like showing the room you work in or the front of the building (if applicable). Melissa has a warm and welcoming massage room with black out curtains, a soft teal paint on the wall and a warm wood floor. A photo conveys this quickly so your client knows how it will feel in the space, exception the lights would be dimmed here.

Images can show you at work, we captured many images of Melissa doing her craft (fully lit for storytelling purposes). Her services range from massage services, mobile massages, Craniosacral therapy, Integrative manual therapy and infant massage.

We also picked a few of the tools she uses and sells to allow her to showcase them in social media posts that will drive back to her website. The images are in the same shoot and feel connected to the overall branding.

Business: Parents Therapeutic Massage of Durham

Website: https://parentsmassage.com/

Email: melissa@parentsmassage.com