The Visual Story of MP Ryan Turnbull

The Visual Story of MP Ryan Turnbull

Creating effective photographic storytelling is unique to each person and the service they provide. Ryan Turnbull is a local MP in Whitby, Ontario and reached out to document his working day for his constiuent website. This site serves as a hub of information and a connection point for Whitby constituents to reach out to Ryan and his staff about key issues concerning the Whitby riding. In addition, there are links to many key services provided by the Federal Goverment – such as passports, old age security, the CRA and many more.

(above) Ryan connecting with staff who showed him how they work in the centre and tested out some machines together.

(below) Ryan shown in the Whitby Public Library – a stunning building designed in 2005 by Shore Tilbe Irwin and Partners (now Perkins+Will).

“My name is Ryan Turnbull and I am your MP for the riding of Whitby in Ontario, Canada: a fast-growing and diverse community just east of Toronto.(-) I am passionate about social issues as well as building a sustainable, eco-responsible economy.” (quote from website)

Telling the story of Ryan Turnbull, MP involved visiting his real constituents all over Whitby. Showing real people engaging with Ryan in community hubs, on campus at Durham College and businesses throughout Whitby allowed for great storytelling alongside connecting in real time with constituents, students, faculty and business owners. Ryan has been the Whitby MP since 2019.

Below: Ryan is shown at the Whitby Seniors Centre in the cafeteria engaged with constituents who know him well and had a hearty discussion on local issues.

 

Above (1): Ryan making espresso at Bistro ’67. (2) At the Maker’s Hub with Cheryl experiencing the confetti throws from her live shows during COVID. (3) Learning some paddy making skills in the food school at Durham College. (4) Testing the machines with Elliot at the Abilities Centre.

Above: Ryan is shown in a Durham College’s Mechanical Technician – Elevating Devices as a professor runs through servicing an escalator alongside students.

Above: Ryan is shown in a Durham College’s farm fresh and accessible year-round container which grows food; think shipping container with a hydroponic equipment that create rows of “bunk beds” for growing food even on the coldest Canadian winter days.

To book us to tell your story: https://trinitydesign.ca/connect-2/

Kirsten McGoey | Visual Storyteller

The Business Photography of the Community Concert Band of Whitby

The Business Photography of the Community Concert Band of Whitby

The successful business photography we created for The Community Concert Band of Whitby was created to bring to life a story of people of all ages, skin tones and different instruments. They come together to create stories for their own audiences with the blend of flutes, saxes, trumpets, clarinets and oboes, percussion and drums, french horns, the basoon and the tuba.

“The Community Concert Band of Whitby (CCBW) is a community-oriented organization with a mission to create a thriving social and musical space for amateur musicians to share their musical interests and skills with the public and with one another.” 

To create the images we took an evening to capture one of the bands while they practiced in their normal music room location. As the band warmed up and played I captured the natural chemistry between members, focused on the instruments each band members played and had the privilege to meet each section, their members and their instruments. I have a complicated relationship with my 3 years as a clarinet player before art captured my soul and my storytelling moved in a vastly different direction.

“Embrace the experience, and let the music unfold in harmony alongside your love for music.”

With a full website refresh on the horizon we broke down each group and photographed them together in the music room so you can see the people behind the music. Simple portraits that showcase the teams of instruments that make the whole “band” is now for viewing on their website.

Preparing for each concert is a team effort. Conductor Lisa works with the sections to weave together music magic. I have to admit as I was creating images I was often taken by the music – which has always been transformative for me – singing to a song from Les Miserable or other well known melodies.

For conductor Lisa we paired with our Business Package a headshot session at our studio. We chose the teal blue paper to compliment the overall blue in the band’s logo and created a strong modern portrait without and (shown) with the baton. In studio we can up the quality of the image and control light to ensure a strong, professional portrait reflective of the leader of the band and the strong community Lisa conducts. In the image below I paired her headshot with an image from the rehearsal shoot to give a strong sense of her purpose in this social media share.

Behind the Baton

Conductor, Lisa Puccia, BME hails from the “East Coast. (-) Lisa’s musical journey began with a childhood steeped in piano, clarinet, and saxophone studies. From lively community theatre performances to various band ensembles, her passion for music became evident early on. Lisa pursued her musical education at the University of Prince Edward Island, earning a degree in the Bachelor of Music Program.

Afterward, Lisa ventured to the close-knit community of Piccadilly, NL, where she shared her love for music and English as an educator. Since 2005, she has been a dedicated teacher within the Durham Catholic District School Board, leaving an indelible mark on her students through the transformative power of music.” 

To book us to tell your story: https://trinitydesign.ca/connect-2/

To learn more about the band: https://whitbyband.com/

Kirsten McGoey | Visual Storyteller

The Business Photography of V Specs

The Business Photography of V Specs

How It Started

When Mark came to ask me to create images for his new business I was so excited. I had already worked with his wife on her massage business. So we got to work finding a spot to shoot, gathering models and creating content for his website and social media campaign which is managed by RainSpark Media Group Inc..

We knew right away that a clean, modern look would suit his brand and showcase the business which trains technical reps in skills that will elevate their effectiveness. Effective training starts with a skilled staff at V Specs which work with you to create training that aligns with your goals, portfolio, determine product market jurisdiction fits; all to align with your sales goals and targets. The content we made is designed to be used in a larger plan that stays on brand and on message throughout V Specs entire social media and online precense.

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How It Went

Images were captured in Ajax at the The Work Hub is a standard white room, with brand focused items to add that clean and modern look to all the images we created. We also had use of an adjacent lounge area which we used for some of the additional training options to give some extra looks for the brand.

A clean slate room was perfect for us to offset the red, black and white of the brand. The client came very prepared with items in brand colours, mockups with the new branding and a series of staff and models to allow us to build scenes that showed how working with them would feel. 

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How It’s Going

Mark’s business is hitting all the right buttons for a new business, his social media images combine with his brand to create a cohesive experience on all touch points. It was a delight working with him and the team.

To connect about your story: CONNECT FORM

Kirsten McGoey | Visual Storyteller

Headshot Session in Whitby: Kiron

Headshot Session in Whitby: Kiron

Needing a newly refreshed headshot was top of mind when I was first approached about this headshot session in my studio in Whitby. Kiron came to me he was job hunting and needed a refresh not only for the search but for his Linked In Profile and all social media image touch points. 

Headshot sessions start with the key question we ask on all our business cards:

What story do you want to tell?

We spent some time reviewing how the images would be used – mainly for social media touch points such as Linked In. Picked a solid blue backdrop so his portraits are modern and kept away from mottled backgrounds which shout Sears Portrait studio from the turn of the century and my own childhood portraits.

 Kiron is tall, over 6 feet, so posing is key to showcase his height. We even pushed the rules aside to allow him to mix patterns with a favourite shirt and his checked suit. No need for a tie for that one – I like that it shows his personality in balance with more corporate styling in the other two images.

Our studio carries some dress shirts in sizes M to 3XL but we always suggest bringing in a few options for suits, sports jackets and casual wear when attending a headshot session. As Kiron shows one suit can do it all but we are happy to help you figure out which choices will highlight you best from a wider range of wardrobe selections. There is no right way but your session fee includes our consultation so feel free to send us options.

Are you looking to refresh your headshot in 2024? The investment is essential in this post pandemic world as we continue to Zoom, frequent social media and connect often in digital form before we get to meet in person.

What story would YOU like to tell? Connect to us using our CONNECT form to start the process: Connect Form

Kirsten McGoey | Visual Storyteller

Whitby’s Digital Food Guide 2023 (Commercial Photography)

Whitby’s Digital Food Guide 2023 (Commercial Photography)

We are thrilled to announce the launch of the REVISED Whitby Digital Food Guide 2023.

We created content for the following amazing businesses in town which you can find below:

@brunchand_co

@maritos.coffee

@manhattin.eatery

@bangrakca

@thestationbake

@thejerkhousewhitby

@baltiindian

@osakafoodmarketwhitby

@surf_kitchen

@thethirstyjester

@bigboysburgerwhitby

@smashkitchen

We created fresh new content for these amazing local Whitby businesses and launched this DIGITAL ONLY publication in early June 2023. Grab a meal after perusing the pages which then link you to the establishment of your choice to book a reservation, order pick up or delivery. After the pandemic eating in person is back in fashion and these amazing entrepreneurs are delighted to have you back in the seats.

As a food destination Whitby has become well known in the Greater Toronto Area and the Durham Region for our food selection – from fine dining to gourmet doughnies and so much more.

Our craft breweries are a breath of fresh air with owners collaborating with other local businesses to make unqiue libations. You just cannot beat Whitby for a night out or a meal in with family and friends.

 

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Kirsten McGoey | Visual Storyteller | Trinity Design Photography

Pace Technical – Team Update

Pace Technical – Team Update

After a long pause due to the pandemic we got to return to PACE Technical. They have a new office, lots of new amazing staff and ownership and were prepping for a website refresh. Joining the team we created content for the advertising agency to use in the new reactive website design which just launched this week.

Each headshot created was provided as a .tif file as well as a 5×5 for social media using a background provided by the agency. Team members were asked to wear PACE wear or professional wear, making a mix of looks that all work well together. For team members who didn’t want to be online we noted this in their files when handing them off, they will be used in the internal systems only.

Are you looking to refresh your team? We work with small, medium and large sized businesses in the Greater Toronto Area to ensure a fast, painless experience. Not having to “choose” after the session makes a faster experience for administration and a more connected portrait for your staff.

To connect send us a form: CONNECT

Kirsten McGoey | Visual Storyteller