Corporate Archives - Trinity Design | Whitby | Durham Region

The Business Photography of V Specs

How It Started

When Mark came to ask me to create images for his new business I was so excited. I had already worked with his wife on her massage business. So we got to work finding a spot to shoot, gathering models and creating content for his website and social media campaign which is managed by RainSpark Media Group Inc..

We knew right away that a clean, modern look would suit his brand and showcase the business which trains technical reps in skills that will elevate their effectiveness. Effective training starts with a skilled staff at V Specs which work with you to create training that aligns with your goals, portfolio, determine product market jurisdiction fits; all to align with your sales goals and targets. The content we made is designed to be used in a larger plan that stays on brand and on message throughout V Specs entire social media and online precense.

How It Went

Images were captured in Ajax at the The Work Hub is a standard white room, with brand focused items to add that clean and modern look to all the images we created. We also had use of an adjacent lounge area which we used for some of the additional training options to give some extra looks for the brand.

A clean slate room was perfect for us to offset the red, black and white of the brand. The client came very prepared with items in brand colours, mockups with the new branding and a series of staff and models to allow us to build scenes that showed how working with them would feel.

How It’s Going

Mark’s business is hitting all the right buttons for a new business, his social media images combine with his brand to create a cohesive experience on all touch points. It was a delight working with him and the team.

To connect about your story: CONNECT FORM

Kirsten McGoey | Visual Storyteller

Headshot Session in Whitby: Kiron

Needing a newly refreshed headshot was top of mind when I was first approached about this headshot session in my studio in Whitby. Kiron came to me he was job hunting and needed a refresh not only for the search but for his Linked In Profile and all social media image touch points.

Headshot sessions start with the key question we ask on all our business cards:

What story do you want to tell?

We spent some time reviewing how the images would be used – mainly for social media touch points such as Linked In. Picked a solid blue backdrop so his portraits are modern and kept away from mottled backgrounds which shout Sears Portrait studio from the turn of the century and my own childhood portraits.

Kiron is tall, over 6 feet, so posing is key to showcase his height. We even pushed the rules aside to allow him to mix patterns with a favourite shirt and his checked suit. No need for a tie for that one – I like that it shows his personality in balance with more corporate styling in the other two images.

Our studio carries some dress shirts in sizes M to 3XL but we always suggest bringing in a few options for suits, sports jackets and casual wear when attending a headshot session. As Kiron shows one suit can do it all but we are happy to help you figure out which choices will highlight you best from a wider range of wardrobe selections. There is no right way but your session fee includes our consultation so feel free to send us options.

Are you looking to refresh your headshot in 2024? The investment is essential in this post pandemic world as we continue to Zoom, frequent social media and connect often in digital form before we get to meet in person.

What story would YOU like to tell? Connect to us using our CONNECT form to start the process: Connect Form

Kirsten McGoey | Visual Storyteller

Whitby’s Digital Food Guide 2023 (Commercial Photography)

by Kirsten McGoey | Jul 3, 2023 | Ajax, Bowmanville, Brooklin, Business Content, Corporate, Durham Region, Local Business, Magic, Modern, Oshawa, photographer, Photography, Plant based eating, Scarborough, Storytelling, Trinity Design, Uxbridge, Vegan, Whitby

We are thrilled to announce the launch of the REVISED Whitby Digital Food Guide 2023.

We created content for the following amazing businesses in town which you can find below:

@brunchand_co

@maritos.coffee

@manhattin.eatery

@bangrakca

@thestationbake

@thejerkhousewhitby

@baltiindian

@osakafoodmarketwhitby

@surf_kitchen

@thethirstyjester

@bigboysburgerwhitby

@smashkitchen

We created fresh new content for these amazing local Whitby businesses and launched this DIGITAL ONLY publication in early June 2023. Grab a meal after perusing the pages which then link you to the establishment of your choice to book a reservation, order pick up or delivery. After the pandemic eating in person is back in fashion and these amazing entrepreneurs are delighted to have you back in the seats.

As a food destination Whitby has become well known in the Greater Toronto Area and the Durham Region for our food selection – from fine dining to gourmet doughnies and so much more.

Our craft breweries are a breath of fresh air with owners collaborating with other local businesses to make unqiue libations. You just cannot beat Whitby for a night out or a meal in with family and friends.

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Kirsten McGoey | Visual Storyteller | Trinity Design Photography

Pace Technical – Team Update

After a long pause due to the pandemic we got to return to PACE Technical. They have a new office, lots of new amazing staff and ownership and were prepping for a website refresh. Joining the team we created content for the advertising agency to use in the new reactive website design which just launched this week.

Each headshot created was provided as a .tif file as well as a 5×5 for social media using a background provided by the agency. Team members were asked to wear PACE wear or professional wear, making a mix of looks that all work well together. For team members who didn’t want to be online we noted this in their files when handing them off, they will be used in the internal systems only.

Are you looking to refresh your team? We work with small, medium and large sized businesses in the Greater Toronto Area to ensure a fast, painless experience. Not having to “choose” after the session makes a faster experience for administration and a more connected portrait for your staff.

To connect send us a form: CONNECT

Kirsten McGoey | Visual Storyteller

Parents Therapeutic Massage – Business Photos

A business brand is one of your most valuable tools. It is also okay to not have been born with the ability to write copy, take photos and film video. The most professional approach is to bring in the professionals who can help you build a brand that tells your story.

That is just what this amazing business owner did when she hired us. She worked with a business coach to redesign her business, website and after researching she decided to connect with us to do her photos.

Clients spend time telling us what they need so we can provide the package that fits their needs and budget. We do a walk through to determine the best way to capture the images that line up with their brand.

Images can be functional – like showing the room you work in or the front of the building (if applicable). Melissa has a warm and welcoming massage room with black out curtains, a soft teal paint on the wall and a warm wood floor. A photo conveys this quickly so your client knows how it will feel in the space, exception the lights would be dimmed here.

Images can show you at work, we captured many images of Melissa doing her craft (fully lit for storytelling purposes). Her services range from massage services, mobile massages, Craniosacral therapy, Integrative manual therapy and infant massage.

We also picked a few of the tools she uses and sells to allow her to showcase them in social media posts that will drive back to her website. The images are in the same shoot and feel connected to the overall branding.

Business: Parents Therapeutic Massage of Durham

Website: https://parentsmassage.com/

Email: melissa@parentsmassage.com

We are delighted with the final images on the website and we highly encourage you to look Melissa up.

Kirsten McGoey | Trinity Design | Visual Storyteller

Team Experience: IG Wealth Management Oshawa

Team photos in studio complete the look opf individual teams.

This past November we worked with Sean Aune and his team to update their individual and team headshots. They had recently done images that they felt did not represent their team and wanted a modern, fresh look in keeping with the IG Wealth Management brand.

We picked a solid navy background which already modernized the look. Then with some coaching we helped the team pick their outfits and with posing in the studio. Posing sometimes can come naturally but we are there to make you at ease, shoot a few images tethered to show you the way you are smiling, holding your head and the impact of a few changes to your posture.

When blogging a session we love to show you how the image is being used by the client. Each team member now has this on the website making them look cohesive, professional and current.

Below you can see the various team members 5×5 crops which we provide alongside each full sized image – ready to be popped into social media – Linked In, your website, Facebook and Zoom feeds. The world may be back to some of the pre 2020 habits but we are still making first contact online most of the time and the right look can mean the difference between a lead passing you by and engaging.