Your Headshot Choices Matter

Your Headshot Choices Matter

What is Photofeeler? They write “Photofeeler is a data science company. Our flagship product helps people land good jobs and life partners by optimizing their profile pictures.” As a professional photography company in Durham Region and Whitby I am going to show you the results from the BUSINESS  side only – not the social and dating photo side of the application.

Photofeeler posits that your own friends and family are too biased to tell you the truth about your photo choice. Instead strangers are served your content to rate and the results are tabulated, along with comments you can write or choose from. As a frequent user of social media as a professional in this field this is true. I cannot tell you how many selfies, cut off chins, foreheads, filtered, over or under exposed, badly lit and completely unprofessional photos I see on business profiles across Facebook and Instagram business pages.

That distinction is important, because your business profile is not the same as your personal profile. Also, not all jobs need the same level of business profile shots – for example, a banker and a graphic designer at an up and coming agency often require completely different looks, styles and approaches. So for the purpose of my albeit short and sweet comparison note we are comparing these under the BUSINESS category in the application on Photofeeler.

The tool provides three areas by which your photo is rated by other users, these include what does the photo say about the person’s competency (COMPETENT), likability (LIKABLE) and influence (INFLUENTIAL). They also rate how many entries are needed to create a STANDARD sample so that you gather enough opinions. For a strong sample (20 seems to be the magic number here) we opted to gather 20-22 opinions for each option below.


So I ran two photos through the tool to see how my professional headshot (created by the amazing skills of Melissa Maahs Photography) did against a selfie I took the same day against the same wall with my iPhone 6. I let them both run through with the filters BUSINESS and my job title as PHOTOGRAPHER. The tests were run on the free option and ran between 3 and 10 p.m. EST.

Here are the results of the iPhone 6 SELFIE versus the PROFESSIONAL photo. Noting that the comments are by users and not professional photographers who do not know me or Melissa.


SELFIE (using an iPhone 6/rear camera)SELFIE-KIRSTEN

This photo was taken on the same day, same hair, with my sunglasses on when we had finished up the shoot. I like that I could use the selfie against the professional shot to show the reactions they generated.

Comments:

  • “This is kind of a bad quality photo considering you are a photographer…” ( I agree, this was a taken as a behind the scenes shot with my phone)
  • “Great photo!”
  • “Photo seems a bit unprofessional to me.”

SELFIE-DATA-KIRSTEN

Things to consider from the SELFIE example:

  • The quality of the photo is less because the capabilities of the Canon camera far out pace my old iPhone 6 specifications.
  • The image is a selfie, it is informal and I am wearing glasses (eyes are everything in a portrait as are catch lights).
  • All the ratings are below average which is not the message I want to give current, potential and future clients about my abilities, skills and services.

 


PROFESSIONAL (Canon 5D Miii with 135 mm lens)

Comments:

  • “Would prefer if they were smiling more.”
  • “Great photo!”
  • “Great photo!”
  • “Great background!”
  • “Photo seems professional to me.”
  • “Nailed it!”

PRO-VERSION-KIRSTEN

 

 

Things to consider from the PRO example:

  • High quality execution by a professional who understands light, her gear and posing. This is why I use a pro when doing my headshots for my own photography business.
  • The ratings now reflect the impression I want to give current, potential and future clients about my abilities, skills and services.

If you need help bringing your profile picture (see above) to another level connect with us via: https://trinitydesign.ca/connect-2/


Kirsten McGoey | Visual Storyteller

Headshot Update: Crisp White

Headshot Update: Crisp White

One of the first things I do when a client contacts me about headshots through my website is ask to speak to them via the phone. Call me old fashioned but phone calls give an understanding that sometimes does not come across in emails.

Smaller details are discussed such as what headshot background would suit your needs. Larger needs include how will you use the images. These larger details might impact the smaller ones. It allows me to anticipate the images you will need and further your use of them on your website, social media and blogs. This can be done with one outfit (as shown) or up to three looks – it all depends on your individual or corporate needs. Note: Many banks have rules on how to dress and backgrounds.

Paul Cleary, of Horn IT needed a professional update for his website. His company provides information technology services (IT) to mid-market companies in the Greater Toronto Area and beyond. The need for a clean professional look was essential in this industry and for clients who invest in these services.

We created the images on white to allow for his website professional to easily be able to cut him out as needed for branding purposes. We created three looks using one outfit, opting for a closer crop which he can use when connecting via his blog. Paul now has three professional looks to carry him into the upcoming years; headshots he can use on social media, his website and blog.

If you need to update your look, ditch the selfie and create a professional headshot please connect with us via our website form: https://trinitydesign.ca/connect-2/


Kirsten McGoey, Visual Storyteller, Trinity Design Photography | Whitby

Polishing Your Professional Headshot

Guilliana came to me with a request to add some polish to her headshot for use in her company intranet, social media profile photos – especially her LinkedIn. Many clients come with this same brief but have no idea how to achieve it. What was special with Gullianna is she knew exactly the image she wanted to create. We got down to work and achieve her goal of a professional, classic look.

For a headshot we always recommend by passing the “phone selfie” – especially on LinkedIn. A professional headshot should be updated every two years either in studio or on location with a professional eye for posing, catch lights (the lights in the eyes) and and over all understanding of light. Couple that with a professional touch to the skin creates a strong, professional end result.

Professional-Headshots-4up

The end result was achieved with one outfit by simply removing her jacket to create two different but equally classic looks. The necklace worked well with the blouse but conflicted with the collar of the jacket so we removed it. Simple but effective posing gives her 3 strong looks with smiles and the extra non smile rounded off her final look.

If you are looking to update your headshot or need a quote for a team, please contact us through our connect page form.


Kirsten McGoey, Visual Storyteller | Whitby, Ontario; Greater Toronto Area

Meet Cory Vreeker: The Village Bakeshop

the-village-bakeshop

  • Business Name: The Village Bakeshop
  • Location Shown: 601 Dundas St. W. Whitby, ON L1N 2N3 (second location in Orono)
  • Phone: 905.665.6020

The Village Bakeshop in Whitby is run by Cory Vreeker, son Gary and Carol Vreeker who own both the Orono and Whitby shops.

The shop is full of treats – many of the owners Dutch heritage and many made with the finest, freshest ingredients. Gather at the counter for fresh soups and sandwiches. The glass cabinets are laden with treats from pastries, donuts, small cakes, breads, and delicious fudge. Aisles are packed with delicacies from Europe, not just the Netherlands, but rest assured you can find the right packages to make traditional Oma’s soups and other Dutch delicacies. The deli is full of meats and cheeses of all varieties.

  • To learn more about capturing images for your business: Capture the experience
  • To learn more about the Village Bakeshop: https://villagebakeshop.ca/

Kirsten McGoey | Visual Storyteller | trinitydesign@rogers.com

Printing FAQs – Print the Experience

Printing FAQs – Print the Experience

As a professional photographer image printing is an essential part of the service we deliver to you as a client at Trinity Design Photography. We use our skill and artistry to capture the experience and then bring together a collection of images that is hand edited to a specific colour and tone. It is for that reason we recommend strongly you use our print supplier which offers professional printing using professional papers and products.

Here are some quick tips for managing your files after we have helped you print the experience so you have access to them down the road in your own archive.

  1. Download them to your desktop.
    • Client files are delivered by our online server/software and must be downloaded to your own server to access them for archiving.
    • Files do not remain on our online server/software indefinitely as we have limited storage space which we pay for each year for our clientele.
    • After 7 days email downloads expire.
  2. Archive your files on the cloud.
    • DO NOT LEAVE YOUR FILES ON YOUR HARD DRIVE. Hard drives fail, same with CDs, USB keys and in time the technology will become obsolete (remember floppy discs).
    • Upload your files from your hard drive to your cloud of choice. Here are a few we like:
      • Flickr (free to a specific storage capacity)
      • Drop Box (free accounts to a specific size)
      • Google Drive (free to a specific storage capacity)
  3. What size are the files?
    • Our files are delivered at 3600 pixels wide which will print to 8×10 without any issues.
  4. I am having issues with printing via a third party supplier.
    • We are not able to control the issues of ordering with a third party supplier that is not our own. Once files have been downloaded we cannot support the myriad of online and big box supplier ordering for clients as it’s outside the terms of the contract signed (Section 5).
  5. I have lost my files, what do I do?
    • We are happy to reload your files; please note there will be an administration fee to cover the time to find and reload your images to our online server/software.
    • If it has been more than two years we cannot guarantee the files will be stored as per our Session Agreement (Section 11).
  6. I want to add images to our family yearbook. Is this ok?
    • Yes. Each session is released with terms for PERSONAL USE ONLY for this reason. We understand you will want to add images to yearbooks and print images for Christmas cards.
    • My images were for business (refer to the terms of use in your release or check with us first before using). This excludes headshots which are meant to be used for any purpose other than stock.
  7. I want to print previous sessions with Trinity Design Photography.
    • Call us to arrange a second ordering session.
    • If it has been more than two years we cannot guarantee the files will be stored as per our Session Agreement (Section 11).

When in doubt, please email us with questions or call us Monday to Friday between 9 a.m. and 2 p.m..


Kirsten McGoey | Visual Storyteller | 905.925.7529 | trinitydesign@rogers.com

(Information regarding the Session Agreement is subject to change, 
refer to the agreement signed on the date of your experience).
What to expect when booking White Box family portraits

What to expect when booking White Box family portraits

Our Whitby, Ontario based studio has been making simple and modern family portraits for over 5 years in Durham Region. Our award winning studio creates modern family portraits, business imagery and magazine photography.


anatomy-of-a-white-box

The White Box experience is one such experience, popular in past years for:

  • it’s simplicity,
  • the interactions between the collage items
  • inspirational for young and old, men and women, and children
  • it can also incorporate young babies into the process.

For this blog post I thought I would walk you through what to expect when booking a White Box experience.

Step One – “The Sitting” (Seasonal)

The first step involves booking your seating. Seatings cover the time and talents of the photographer and a few archival images for you to share on social media. Trinity Design Photography offers them in groups of 8-10 sessions at a time to allow us to capture them with an assistant in the house, Kennedy will be returning for our 2019 events to assist. These seasonal experiences are priced according to the multi session format and accommodate up to 6 persons.

For larger groups we have packages to accommodate up to 15 persons in a single session experience and are priced in our single session format for large or extended families.

Step Two -“The Booking”

The next step is to book your spot. Trinity Design Photography now books seasonal experiences through Facebook events or by connecting with us online here. Once you purchase a spot online we then confirm your booking by sending you the following documents through our Client Portal system:

  • Invoice confirmation (showing payment and scope of work/deliverables)
  • Questionnaire – a little getting to know you form
  • Contract – this must be signed for images to be edited and delivered
  • Preparation Document – outlining the best way to get ready for this particular experience
  • Emails about session date and time, location, etc.

The Client Portal feature allows you to locate all this information in one online location only viewable to Trinity Design Photography and yourself.

Step Three – “The Experience Session”

On the day of your sessionTrinity Design Photography asks all of the above paperwork is submitted ahead of time. This is key as this is a transaction that requires acknowledgement of the terms of sale and the deliverables.

During your session Kirsten will capture a series of about 60-70 frames of your family. This will include a few “everyone in” shots, groupings such as parent-child, parent-parent and other combinations, and we also capture individual frames to showcase each persons special story.

For example, for a child that dances perhaps a box where they do a special dance move. For parents who love gaming a shot of you both playing with X-Box remote controls, another parent who reads relaxing with a book and coffee cup, the parent who does triathlons, the child who loves to explore space with his telescope and and so many more stories we could never fully express all the options in one blog post.

Capturing the images or “frames” takes about 15-20 minutes – we work with you according to a plan or freestyle the session. It’s really up to you,Trinity Design Photography has captured about 50 of these to date.

Step Four – “The Cull”

carlton-frameNot as eerie as it sounds Kirsten culls the 60-70 frames into 30 frames that she then transform into lightly edited proofs. As this is a collaborative and visual exerciseTrinity Design Photography prints the proofs for each session as well as loading them into our online ordering platform in advance of your session.

Culling and preparation takes about 2-4 weeks to get the materials ready for your Reveal and Ordering Session.

Step Five – “Your Reveal and Ordering Session”

Having the lightly edited proofs has transformed the experience of creating your collage and the ordering experience. Clients have told us this was one of the most rewarding parts of the experience with us because they could move the squares around to create the collage they envisioned. Of course if you are stuck and need a hand Kirsten is there to assist you.

flushmount-whiteboxThe added bonus is clients can take home the proofs either by purchasing them or with an order over $299+HST. The proofs are a fun item to hang on a modern clothes pin line.

Kirsten walks you through the ordering process to create the perfect mounted collage artwork and/or products for your family.Trinity Design Photography’s store has so many options and we do not want to stop the creative process here. We can design a piece with you that will suit your space perfectly.

Step Six – “Why we encourage Printed Experiences”

Printing the experience is the final step in the process whereby we take the experience and preserve it into the artwork you will share for years to come with your family. Research shows that children’s esteem grows by having family images on the wall * according to studies completed on the benefits of family photography.

I think it is really important to show a family as a family unit. It is so helpful for children to see themselves as a valued and important part of that family unit.” – Design A Glow Article

Or for more information CONNECT with us.


Kirsten McGoey |Visual Storyteller | trinitydesign.ca | trinitydesign@rogers.com | 905.925.7529

Reference: * Design A Glow Article