The Visual Story of a CAO : Matthew Gaskell

The Visual Story of a CAO : Matthew Gaskell

Trinity-Design-2618RR-MG-WEB-HEADSHOT

A headshot session is an opportunity to create a portrait that connect clients, colleagues and more with the subject. Matthew is an “accomplished municipal leader who possesses the ability to envision and implement strategic changes to service delivery and deliver mission-critical results.” His portrait needed to align with his career.

For Matthew’s portrait we used a familiar location and paired it with key wardrobe choices to create a strong, professional and approachable look.

LOcation – Brock St Espresso, Whitby
The soft light of the windows at Brock St Espresso are amazing for strong natural light, headshots with catch lights in the eyes.

For Matthew’s portrait we used a familiar location and paired it with key wardrobe choices to create a strong, professional and approachable look. Using both a suit and a more casual jacket/vest combination to create variety in his options (our The Professional Experience sessions give you three headshot images).

We love it when the client shows up in Trinity Design purple accessories.

Looking to create a fresh new headshot for your profile? We can help.

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Kirsten McGoey | Visual Storyteller | Trinity Design Photography

Natural Light v. Studio Light v. Off Camera Flash – is there one that is better?

Natural Light v. Studio Light v. Off Camera Flash – is there one that is better?

Natural Light v. Studio Light
v. Off Camera Flash –
is there one that is better?

When I started photographing professionally I was a committed natural light photographer. I would defend my choices with a staunch love for golden hour light, the gleam it gives eyes and the feeling you get when the light is just right. Spoiler alert – I was wrong.

Using natural light from the large three story tall windows at Whitby’s Little Beasts Brewing Company was the right choice for this session for the 2018 Explore + Experience Whitby magazine. (April 2018)

Fast forward 6.5 years to current day and my art uses the best light for the situation at hand. Natural light is amazing and I still love it. I still love to shoot family sessions in the golden hour but the reality is the majority of the work I do does not occur in ideal lighting settings. Dark restaurants, moody event halls and locations with different light situations in different rooms (always a fun challenge).

We paired natural light and a diffused, studio strobe to showcase A Tavola’s chef Vito Clemente in his expanded location in Whitby. (April 2018, Explore + Experience Whitby)

I read recently in a workshop description that a client was thrilled that they had learned how to shoot without a flash. They were quoted as this being the reason their photos now “look(ed) different”.

I respectfully beg to differ.

I believe studio light, off camera flash and the ability to see natural light in new, exciting ways is what makes a business stand out. Conversely what makes a professional photographer a stronger artist, more capable of delivering the services your brand, business or publication will need.

Using my Canon flash on camera to light up the night in the every changing light situations of the Drawing for Art event at the Station Gallery. The art of bouncing light is a challenge I love. (April 2019, Drawing for Art)

Instagram is flooded with natural light look alike photography – this style is a trend and it’s a trend new influencers/businesses are rejecting. Gone are the days of white walls, carefully picked accessories and that over exposed styling as businesses embrace images with strong storytelling that align with their business goals and brand.

The reality is each brand needs photography that aligns with it’s look and feel. To create content for a business that is the same as everyone else defeats the purpose of creating unique, custom and branded content.

The fusion of natural light with just a touch of a studio strobe to create this dreamy light that captured the lemon merengue tarts at M&R Catering for the 2018 issue
of Explore + Experience Whitby cover.

The more important question when hiring someone to assist you with your professional photography needs is can they use all forms of light? Studio light for headshots with catch lights, hair lights and light that wraps around the subject to create a portrait. Off camera flash which will add definition when shooting a dish at a restaurant. Knowing where to pose clients in natural light to use it to it’s fullest potential.

Interested in working with us to enhance your brand with a full range of skills in light from natural light, studio light and off camera flash? Connect with us via our website form: CONNECT


Kirsten McGoey | Visual Storyteller | www.trinitydesign.ca

Building your ‘Visual’ Savings Account.

Building your ‘Visual’ Savings Account.

The sparkle in the eyes of a young daughter.

In this blog entry we want to introduce you to a new form of savings – the ‘Visual Savings Account’ by which family photos work to add to your emotional well being now and in the future. Much like an RRSP or TFSA or Savings Account family photos are a key building block in the foundation of your own families mental health.

We have cited before that family photos when printed and displayed on walls and in books add to a child’s sense of belonging in the home*. Our own clients often share how excited their children are looking back at the images we have captured for their experience.

A family with their home just as it was that year.

So when facing the prospect of family photos we encourage you to budget for it as you do for concert tickets, travelling to Disney or sunny beaches and much like you do when investing in time at the Cottage. Leave a line item in your yearly budget for family photos and printing.

There will be a day when you thank yourself for this investment. A day when you are the head of the family and times with grandparents are relived. Days when you reconnect with the first steps of your son with your grandsons and your daughter’s first smile with her new wife, your new daughter in law.

Capture the experience: portraits

It’s not easy to talk about losing people. My mom is the youngest of 6 and we have had to say goodbye to family I would dearly love to ask another question of, eat their food and give them a hug. What I do have are prints of images taken by someone who knew down the road this investment in time, in printing would mean I could revisit those experience for a moment. Recall their smile, their jokes and the joy they added to my life.

“Every time I leave a session I wonder how on earth she’s going to get anything decent out of our session. And then she invites us over and we see the magic of her photography. She pulls out every little aspect of our personalities, our expressions and joy, and captures it in a story of pictures. There is nothing more magical than having her photograph your family. You fall in love with your family, all over again.”

Cindy Boyd

| Family Experience

Our family experiences start at $249 + HST – to book your experience and invest in your visual savings account visit: Connect

*Reference: https://designaglow.com/blogs/design-aglow/17493452-how-family-portraits-boost-your-child-s-self-esteem

The Visual Story of a Communications Professional : Jennifer Santos

The Visual Story of a Communications Professional : Jennifer Santos

 

Jennifer Santos has a 15 year career working at the Durham Region currently working in Digital Marketing and Community Relations department as a Manager, Communications (Social Media, Web, Engagement and Special Projects). She came to us to refresh her personal brand head shots for LinkedIn and other social media tools.

We used a favourite Whitby location, the new, modern and hip coffee shop Brock St. Espresso on the main street in Whitby. Owned by David and Lorena Purchase this new hot spot has a clean, modern look, lots of historical and modern touches and most importantly espresso. Inside and out this space has lots of great places to tell a modern, professional story.

Using the lively colours of the downtown storefront’s in Whitby in tandem with this green dress we created a fresh look for Jennifer. In our discussions Jennifer wanted to use the urban setting of downtown to capture her story. We used the brighter colours to compliment her personal brand which is strong and welcoming.

What this portrait does not tell you is as we captured this a local who lives in the apartment in front of where Jennifer was standing walked out. Jennifer never blinked an eye! 

Kirsten McGoey | Visual Storyteller | Trinity Design Photography

The Visual Story of CEO and Community Builder : Kerri King

The Visual Story of CEO and Community Builder : Kerri King

Each time we start working with a headshot client it is important to determine the goals they have for their session. Is the job they are doing very corporate – for example, a lawyer or a banker? Is it subject to a series of guidelines in terms of what they can wear in a head shot. If you think I am kidding let me send the 4 page document I have seen from some banks to prove my point.

When Kerri King, CEO of the Station Gallery approached us to create new headshots we discussed her needs. She wanted to something that was connected to the downtown in Whitby, showcased her personal style, was professional but with a strong and modern location. With that in mind we got down to work to capture the experience.

Our chosen location is the new, modern and hip coffee shop Brock St. Espresso on the main street in Whitby. Owned by David and Lorena Purchase this new hot spot has a clean, modern look, lots of historical and modern touches and most importantly espresso. The window seating with the live edge counter was perfect to pair with some of Kerri King’s favourite art books, hat and immeasurable style. 

This classic portrait showcases CEO Kerri’s timeless style, the location’s natural light and this pose come together in a strong portrait of a local leader in our community of Whitby, Ontario and in the Durham Region.

Kerri King is a community builder, working for Durham Region and now for the Station Gallery. We wanted to showcase the downtown which is part of the community Kerri and her team at the Station Gallery are working hard to develop. A community with colour, style and an appreciation for art, artists and their work. Her bright scarf, art books and hat all lend to the storytelling we are doing in her portraits.

To wrap up our session we spent a little time creating – after all with the CEO of the Station Gallery in front of our lens it seemed the right thing to do. Kerri was up for anything and we ended up with some great final images for her 2019 portraits.

Kirsten McGoey | Visual Storyteller | Trinity Design Photography

Meet Jenna: Yoga Jungle

Meet Jenna: Yoga Jungle

We are back to it in 2019 creating a series of blog posts highlight the past few years of creating strong, impactful images for clientele through my Corporate business and the editorial work I create for East of the City magazine. In this series I will introduce you to some amazing human beings who run their own business(es) and shape the business landscape in the Durham Region.


Facing the northern sky in Bowmanville in the old factory the Yoga Jungle is a heavenly place to practice aerial yoga. Swaths of turquoise fabric known as silks are lined up in rows for this art form. Light streams in through factory windows creating a truly special space for exercise and meditation.

Aerial yoga is great for men and women. “Aerial yoga is known for its ability to reverse the effects that gravity has on the body, boost your mood and promotes a sense of well-being through child like play.” (fn: yogajungle.ca website). Using this form of yoga one can work to reconnect their mind, body and soul.

Owner Jenna Richards was inspired after taking her first class, finding it alleviated familiar aches and pains. She now dedicates herself to the practice and helping others find their own sense of balance.

wonderful-people-Jenna-Richards-Yoga-Jungle

If you are looking to create powerful images that make your business STAND OUT in a crowd contact us to tell your story. We create colourful, focused and professionally executed photographic images that stand the test of time.

For more information connect with us via our website form.


Kirsten McGoey, AOCAD, Visual Storyteller | Trinity Design Photography