The Visual Story of Shael Risman: CEO of PACE Technical

The Visual Story of Shael Risman: CEO of PACE Technical

They define “headshot” as a picture of someone’s head or face in the dictionary. A tool used in acting to get the job and in the new pandemic world literally the first touch point most of your clients will see. After seeing an image the client will make decisions on several fronts including are you likeable, competent and influential.

As a CEO Shael Risman spends sometimes as much as 12 hours a day on zoom and meeting software. He manages a company with over 30 staff and to say an online impression is paramount is an understatement. Meeting in person is on pause while we battle the pandemic and vaccinate the population so a series of good headshots allows Shael and his team to get down to business.

Shot on basic black we worked with Shael to style him in a grey neutral look which gives the entire series a modern, sophisticated and classic look. Wardrobe advice is included in all sessions in our preparatory call and PDF guide.

Knowing that Shael is launching a podcast which will further showcase his innovation and leadership there was room in this session for a strong image that breaks a few “headshot rules” but tells the story of this visionary leader.

If you are from the Durham Region and recognize Shael he is also a skilled actor/director and dedicated member of the Whitby Courthouse Theatre. His comfort on stage lends itself to the ease behind the lens which makes telling his story that much more fun.

For good measure we did add in one traditional headshot – even lighting, catch lights in both eyes – but there is no reason a headshot cannot (as seen above) play with those rules, play with the lighting and break out from those “rules”.

I thought I would give Shael the last word on this session as he posted this shortly thereafter:

“Trinity Design Photography are miracle workers plain and simple. Kirsten McGoey never fails to amaze me by her ability to capture exactly what I need. We wanted new pics for the podcast PACE Technical is launching as well as other professional initiatives, but a lot of times when you deal with commercial photography, the results can be a bit staid. I really wanted to have something that captured my professional persona – which – let’s be honest – does not fall easily into your usual CEO boundaries. I really don’t know how she does it but I’m so happy she does. “

If you and/or your team is looking for an update please connect with us to arrange a quote. We follow all protocols as outlined by the province and only shoot one session per day in studio. We also can come to your office to shoot a team with pre-booked appointments to ensure all COVID related protocols are taken into account.

Kirsten McGoey | Visual Storyteller | Trinity Design Photography

The Visual Story of Neil Henderson

The Visual Story of Neil Henderson

We work with a lot of professionals in a variety of different industries – what ties all business professionals together is the need for a headshot that reflects who they are right now. An image that is crisp, clear, with proper highlights in the eyes and an outfit that supports your brand but doesn’t compete with the intention – a portrait of the person wearing them.

Neil is in Insurance with CAA and needed a look that reflected the brand he works for and his own personal brand. The corporate look was using black as a background – this is a nice modern change from all white all the time. We did two black options and one white for his final three images.

When you work for a company be sure to send us your corporate brand specifications for headshots so we create a product they can use in line with their branding.

When shopping for work wear always consider one or two jackets that have some texture without too much of a pattern. These add a nice look to headshots which typically do not include any pattern. The texture should be uniform and a colour that works with your colouring. Hint – almost everyone looks good in a blue to navy colour story. Avoid stripes and plaids which can be hard to smooth while editing.

We can often however break the rule of a pattern if it is subtle enough. Note his plaid and navy jacket here reads as a solid with some visual interest. We always recommend bringing multiple options so we can help you edit your closet to the right look for you. 

The listening or “Rhonda” poses are a staple here in the studio. We love how leaning forward elongates the neck, brings the shoulders into a listening pose and shows off the client no matter what age, gender or size they are. A little catch light in the eyes gives this pose the final touch.

If you are looking to update your professional look connect with us for your update.

Kirsten McGoey | Visual Storyteller | trinitydesign.ca

Branding for Nourished a Way of Life (Durham)

Branding for Nourished a Way of Life (Durham)

nourished-logo

A brand is something essential when starting your business.  Many people ignore it or try do it yourself options that can hurt your brand or worse kill its success before it even has a chance to get started. So when a client comes to you while building her brand it’s the perfect time to include  photographer who can adapt to the style of your brand.

Avoid using a photographer whose work all looks the same – your photography should reflect your brand not theirs. How can you tell they can handle this? Their work should show a variation of skills that allow them to understand not only natural light, off camera flash and studio light but also colour theory and how that impact the overall brand.

With over eight years experience in the Durham Region we have built relationships with locations that in a pinch will let us work on site. Those kind of partnerships are invaluable when making content for clients locally. Here we are working at Hy Hope Farm as they graciously let us use the gardens to showcase the nutritional aspects of the brand for this client.

Timing is everything with outdoor and food branding. We were lucky in late July to find some suitable produce to use for this shoot which was done with masks, social distancing and some creative positioning to make the most of the environment, the brand and keep everyone SAFE.

Showing things growing is so perfect for this brand. We grabbed the can, threw in some water and did a little watering for the garden while working. We had such a good time because when you have the right setting, an engaged client and a good idea of the end result it is magical.

As I walked the site before the client arrived I was looking for NEW in a site I have been lucky to work on several times over the past eight years. I walked past the garlic barn and went inside. It felt like I had walked into Rome, Italy where we spent our honeymoon. It was glorious and I showed it to her and how I could use it to frame the lower part of the photo. How many images of a garlic barn have you seen locally? Exactly.

No lie we were giddy in this garlic drying barn, the smell was better than chocolate and that is saying something from this certified chocoholic. Imagine the recipes these garlic bunches will make all over Durham and the health benefits that will bring. Heaven on earth.

Let us help you brand sparkle like Amanda’s and Nourished a Way a Life by connecting with us for a branding experience that will lay the foundation for your business. We capture sharp, skilled and brand appropriate images for your personal and business needs all fully insured in Durham Region and the Greater Toronto Area.

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Kirsten McGoey | Visual Storyteller | Trinity Design Photography