The Business Photography of V Specs

The Business Photography of V Specs

How It Started

When Mark came to ask me to create images for his new business I was so excited. I had already worked with his wife on her massage business. So we got to work finding a spot to shoot, gathering models and creating content for his website and social media campaign which is managed by RainSpark Media Group Inc..

We knew right away that a clean, modern look would suit his brand and showcase the business which trains technical reps in skills that will elevate their effectiveness. Effective training starts with a skilled staff at V Specs which work with you to create training that aligns with your goals, portfolio, determine product market jurisdiction fits; all to align with your sales goals and targets. The content we made is designed to be used in a larger plan that stays on brand and on message throughout V Specs entire social media and online precense.

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How It Went

Images were captured in Ajax at the The Work Hub is a standard white room, with brand focused items to add that clean and modern look to all the images we created. We also had use of an adjacent lounge area which we used for some of the additional training options to give some extra looks for the brand.

A clean slate room was perfect for us to offset the red, black and white of the brand. The client came very prepared with items in brand colours, mockups with the new branding and a series of staff and models to allow us to build scenes that showed how working with them would feel. 

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How It’s Going

Mark’s business is hitting all the right buttons for a new business, his social media images combine with his brand to create a cohesive experience on all touch points. It was a delight working with him and the team.

To connect about your story: CONNECT FORM

Kirsten McGoey | Visual Storyteller

Headshot Session in Whitby: Kiron

Headshot Session in Whitby: Kiron

Needing a newly refreshed headshot was top of mind when I was first approached about this headshot session in my studio in Whitby. Kiron came to me he was job hunting and needed a refresh not only for the search but for his Linked In Profile and all social media image touch points. 

Headshot sessions start with the key question we ask on all our business cards:

What story do you want to tell?

We spent some time reviewing how the images would be used – mainly for social media touch points such as Linked In. Picked a solid blue backdrop so his portraits are modern and kept away from mottled backgrounds which shout Sears Portrait studio from the turn of the century and my own childhood portraits.

 Kiron is tall, over 6 feet, so posing is key to showcase his height. We even pushed the rules aside to allow him to mix patterns with a favourite shirt and his checked suit. No need for a tie for that one – I like that it shows his personality in balance with more corporate styling in the other two images.

Our studio carries some dress shirts in sizes M to 3XL but we always suggest bringing in a few options for suits, sports jackets and casual wear when attending a headshot session. As Kiron shows one suit can do it all but we are happy to help you figure out which choices will highlight you best from a wider range of wardrobe selections. There is no right way but your session fee includes our consultation so feel free to send us options.

Are you looking to refresh your headshot in 2024? The investment is essential in this post pandemic world as we continue to Zoom, frequent social media and connect often in digital form before we get to meet in person.

What story would YOU like to tell? Connect to us using our CONNECT form to start the process: Connect Form

Kirsten McGoey | Visual Storyteller

Event Coverage: Whitby Santa Claus Parade

Event Coverage: Whitby Santa Claus Parade

Not only did I have the honour of capturing event photography of the Whitby Santa Claus parade this year, I also redesigned the Santa Claus parade float with my fellow members of the Rotary Club of Whitby. We crafted an overall redesign of the float and added in some key elements to bring it all together, including large lollipops, fur collars for the reindeer and popcorn strings to name but a few of the extras we wove into the already amazing original float.

I have long been a fan of Santa Claus parades and attended my hometown parade in Bowmanville with my parents and my own kids long after we moved to Whitby. The small town parade was always my choice over the city parade and it always will be. The magic is tangible, as I walked along the float kids eyes just light up when they see Santa Claus and Mrs Claus.

If you need coverage of your parade sign me up. I love the marching bands, the dance companies, the flag twirlers, the bagpipes and the clown cars. The stories of bright faces on the young and the old alike. The belief in Santa Claus is palpable – eyes alight and smiles grow on everyone. Kids gasp and wave, knowing Santa saw them and wished them all a Very Merry Christmas.

Visual Storyteller | Kirsten McGoey | Trinity Design Whitby

Lest We Forget – RCL Whitby 112 2023 Cenotaph

Lest We Forget – RCL Whitby 112 2023 Cenotaph

EVENT: Remembrance Day 2023

Widely attended by residents of the town and local organizations, the Remembrance ceremony was a chance o honour veterans and current women and men who serve and protect our freedoms.

“The Annual Remembrance Day Parade forms up in front of the Branch on Byron St. South at 10:15 am. The Whitby Brass Band will lead the parade. The Parade marches off at 10:30 am. The parade proceeds north on Byron St. to Dundas Street, east on Dundas past the four corners and arrives at the Cenotaph at approximately 10:40 am..”

Lest We Forget.

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 In Flanders Fields
    In Flanders Fields, the poppies blow
         Between the crosses, row on row,
       That mark our place; and in the sky
       The larks, still bravely singing, fly
    Scarce heard amid the guns below.

    We are the dead. Short days ago
    We lived, felt dawn, saw sunset glow,
       Loved and were loved, and now we lie,
                              In Flanders fields.

    Take up our quarrel with the foe:
    To you from failing hands we throw
       The torch; be yours to hold it high.
       If ye break faith with us who die
    We shall not sleep, though poppies grow
                                In Flanders fields.

Lieutenant-Colonel John McCrae.

Visual Storyteller | Kirsten McGoey | Trinity Design Whitby

The Business of Connecting to Life

The Business of Connecting to Life

Last summer we created some new content for local Brooklin chiropractor Dr. du Quensay. Her clinic is located at 134 Baldwin St. N. with ample parking in site for patients.

Our initial consultation we discussed what her business content would be used for. In her case a website was being recreated and she had very specific visions for how and what content she wanted to see in the new site.

We knew we wanted to feature the clinic from the street so patients who are new to the practice could find the building from the road. In addition, to show the gardens near the parking area which ties into the overall brand.

Not to be left out Dr. du Quensay’s story are her two dogs who she and her husband walk throughout the downtown every day. We found some time during the session to walk downtown and capture them on a local bench.

Website: https://www.connecttolife.ca/

We had such a great time working with Dr. du Quensay and her team. To see more see our video on Tik Tok from our backyard shoot : https://www.tiktok.com/@trinitydesign/video/7112121440387878150

Kirsten McGoey | Visual Storyteller | Trinity Design Photography

Whitby’s Digital Food Guide 2023 (Commercial Photography)

Whitby’s Digital Food Guide 2023 (Commercial Photography)

We are thrilled to announce the launch of the REVISED Whitby Digital Food Guide 2023.

We created content for the following amazing businesses in town which you can find below:

@brunchand_co

@maritos.coffee

@manhattin.eatery

@bangrakca

@thestationbake

@thejerkhousewhitby

@baltiindian

@osakafoodmarketwhitby

@surf_kitchen

@thethirstyjester

@bigboysburgerwhitby

@smashkitchen

We created fresh new content for these amazing local Whitby businesses and launched this DIGITAL ONLY publication in early June 2023. Grab a meal after perusing the pages which then link you to the establishment of your choice to book a reservation, order pick up or delivery. After the pandemic eating in person is back in fashion and these amazing entrepreneurs are delighted to have you back in the seats.

As a food destination Whitby has become well known in the Greater Toronto Area and the Durham Region for our food selection – from fine dining to gourmet doughnies and so much more.

Our craft breweries are a breath of fresh air with owners collaborating with other local businesses to make unqiue libations. You just cannot beat Whitby for a night out or a meal in with family and friends.

 

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Kirsten McGoey | Visual Storyteller | Trinity Design Photography