The Business of Connecting to Life

The Business of Connecting to Life

Last summer we created some new content for local Brooklin chiropractor Dr. du Quensay. Her clinic is located at 134 Baldwin St. N. with ample parking in site for patients.

Our initial consultation we discussed what her business content would be used for. In her case a website was being recreated and she had very specific visions for how and what content she wanted to see in the new site.

We knew we wanted to feature the clinic from the street so patients who are new to the practice could find the building from the road. In addition, to show the gardens near the parking area which ties into the overall brand.

Not to be left out Dr. du Quensay’s story are her two dogs who she and her husband walk throughout the downtown every day. We found some time during the session to walk downtown and capture them on a local bench.

Website: https://www.connecttolife.ca/

We had such a great time working with Dr. du Quensay and her team. To see more see our video on Tik Tok from our backyard shoot : https://www.tiktok.com/@trinitydesign/video/7112121440387878150

Kirsten McGoey | Visual Storyteller | Trinity Design Photography

Whitby’s Digital Food Guide 2023 (Commercial Photography)

Whitby’s Digital Food Guide 2023 (Commercial Photography)

We are thrilled to announce the launch of the REVISED Whitby Digital Food Guide 2023.

We created content for the following amazing businesses in town which you can find below:

@brunchand_co

@maritos.coffee

@manhattin.eatery

@bangrakca

@thestationbake

@thejerkhousewhitby

@baltiindian

@osakafoodmarketwhitby

@surf_kitchen

@thethirstyjester

@bigboysburgerwhitby

@smashkitchen

We created fresh new content for these amazing local Whitby businesses and launched this DIGITAL ONLY publication in early June 2023. Grab a meal after perusing the pages which then link you to the establishment of your choice to book a reservation, order pick up or delivery. After the pandemic eating in person is back in fashion and these amazing entrepreneurs are delighted to have you back in the seats.

As a food destination Whitby has become well known in the Greater Toronto Area and the Durham Region for our food selection – from fine dining to gourmet doughnies and so much more.

Our craft breweries are a breath of fresh air with owners collaborating with other local businesses to make unqiue libations. You just cannot beat Whitby for a night out or a meal in with family and friends.

 

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Kirsten McGoey | Visual Storyteller | Trinity Design Photography

Pace Technical – Team Update

Pace Technical – Team Update

After a long pause due to the pandemic we got to return to PACE Technical. They have a new office, lots of new amazing staff and ownership and were prepping for a website refresh. Joining the team we created content for the advertising agency to use in the new reactive website design which just launched this week.

Each headshot created was provided as a .tif file as well as a 5×5 for social media using a background provided by the agency. Team members were asked to wear PACE wear or professional wear, making a mix of looks that all work well together. For team members who didn’t want to be online we noted this in their files when handing them off, they will be used in the internal systems only.

Are you looking to refresh your team? We work with small, medium and large sized businesses in the Greater Toronto Area to ensure a fast, painless experience. Not having to “choose” after the session makes a faster experience for administration and a more connected portrait for your staff.

To connect send us a form: CONNECT

Kirsten McGoey | Visual Storyteller

Parents Therapeutic Massage – Business Photos

Parents Therapeutic Massage – Business Photos

A business brand is one of your most valuable tools. It is also okay to not have been born with the ability to write copy, take photos and film video. The most professional approach is to bring in the professionals who can help you build a brand that tells your story.

That is just what this amazing business owner did when she hired us. She worked with a business coach to redesign her business, website and after researching she decided to connect with us to do her photos. 

Clients spend time telling us what they need so we can provide the package that fits their needs and budget. We do a walk through to determine the best way to capture the images that line up with their brand.

Images can be functional – like showing the room you work in or the front of the building (if applicable). Melissa has a warm and welcoming massage room with black out curtains, a soft teal paint on the wall and a warm wood floor. A photo conveys this quickly so your client knows how it will feel in the space, exception the lights would be dimmed here.

Images can show you at work, we captured many images of Melissa doing her craft (fully lit for storytelling purposes). Her services range from massage services, mobile massages, Craniosacral therapy, Integrative manual therapy and infant massage.

We also picked a few of the tools she uses and sells to allow her to showcase them in social media posts that will drive back to her website. The images are in the same shoot and feel connected to the overall branding.

Business: Parents Therapeutic Massage of Durham

Website: https://parentsmassage.com/

Email: melissa@parentsmassage.com

 

 

 

We are delighted with the final images on the website and we highly encourage you to look Melissa up. 

Kirsten McGoey | Trinity Design | Visual Storyteller

Team Experience: IG Wealth Management Oshawa

Team Experience: IG Wealth Management Oshawa

Team photos in studio complete the look opf individual teams.

This past November we worked with Sean Aune and his team to update their individual and team headshots. They had recently done images that they felt did not represent their team and wanted a modern, fresh look in keeping with the IG Wealth Management brand.

We picked a solid navy background which already modernized the look. Then with some coaching we helped the team pick their outfits and with posing in the studio. Posing sometimes can come naturally but we are there to make you at ease, shoot a few images tethered to show you the way you are smiling, holding your head and the impact of a few changes to your posture.

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When blogging a session we love to show you how the image is being used by the client. Each team member now has this on the website making them look cohesive, professional and current.

Below you can see the various team members 5×5 crops which we provide alongside each full sized image – ready to be popped into social media – Linked In, your website, Facebook and Zoom feeds. The world may be back to some of the pre 2020 habits but we are still making first contact online most of the time and the right look can mean the difference between a lead passing you by and engaging.

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The team is hoping to expand the content in 2023 with some in office images and we cannot wait to see them all again. 

Need content for your social media and websites for your team?

Connect with us: https://trinitydesign.ca/connect-2/

 

Kirsten McGoey | Visual Storyteller | Trinity Design Photography

A Fresh New Look: Whitby Town Council

A Fresh New Look: Whitby Town Council

In November we were tasked with updating the portraits for the newly elected Town Council for the Town of Whitby. 

Over the past ten years we have worked with organizations to create images that support their overall brand strategy. What is a brand? It is not something tangible – you cannot reach out and touch it – but it forms for an organization a dialogue between it and the people it serves. It is made of logos, missions and its voice – alongside the visuals such as graphics, illustrations and photography. 

logo-Whitby-2020

Our new town brand “features a unique, modern logo, created by a single flowing line that forms a subtle handwritten “W” for “Whitby.” The line graphic begins as a gold upward curve, giving a nod to Whitby’s heritage. The line turns to green to represent the community’s growth, and active and green spaces, before finishing in cyan (a bright blue) to represent the Town’s waterfront and friendly nature. The palette also includes the navy from the Town’s previous brand representing stability. Collectively, the colours signal a community that is welcoming, growing and transforming.”

Each headshot for our councillors knits together each individual ward and regional councillor with a recognizable look and feel. We moved away from department store and school photo textured backgrounds which read as outdated and instead used a modern, solid colour background. 

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The new website images are a full page width and feature a gradient background – the Savage solid colour papers create a modern look. A gradient overlay ties in the overall look so it remains consistent between staff members.

We are looking forward to the new planning and strategies to come under Mayor Elizabeth Roy and council. We wish them all the best in their new terms and enjoyed the creation of images that align with this refreshed council team.

Kirsten McGoey | Visual Storyteller