Rivalry Week: Photographing a Local Tradition

Rivalry Week: Photographing a Local Tradition

What It got its start in 1968 as a one-day football game established by Mayor Des Newman, with the Mayor’s Cup trophy awarded to the winner. When football was ended at Anderson CVI in 1984 the event stopped until it was revived in 2009.

Since 2009 Rivalry Week between Henry Street HS and Anderson CVI has been running with both schools vying to win the coveted Mayor’s Cup. They play two hockey games (girls and boys), one basketball game and one volleyball game.

This year the results were as follows:

+ Henry Girls Hawkey – Win

+ Henry Boys Hawkey – Win

+ Anderson Boys Basketball – Win

+ Henry Girls Volleyball – Win

This completed the third year Henry has won the competition.

anderson-cvi-logo

Please do not copy and save content as it is all copyrighted. Want to own a little bit of the nostalgia? We have images for sale here: https://tinyurl.com/2t2mpbft and support a small, female owned business in Whitby with two sons who attend(ed) HSHS and one off to O’Neill PA.

Please do not copy and save content as it is all copyrighted. Want to own a little bit of the nostalgia? We have images for sale here: https://tinyurl.com/2t2mpbft and support a small, female owned business in Whitby with two sons who attend(ed) HSHS and one off to O’Neill PA.

Please do not copy and save content as it is all copyrighted. Want to own a little bit of the nostalgia? We have images for sale here: https://tinyurl.com/2t2mpbft and support a small, female owned business in Whitby with two sons who attend(ed) HSHS and one off to O’Neill PA.

Please do not copy and save content as it is all copyrighted. Want to own a little bit of the nostalgia? We have images for sale here: https://tinyurl.com/2t2mpbft and support a small, female owned business in Whitby with two sons who attend(ed) HSHS and one off to O’Neill PA.

No matter the losses or wins the end of the Rivalry week is a reminder that we are stronger together. This event allows more people to attend volleyball games than we would ever see in a normal versus match in the school year. Congrats to all the organizers and students who attend each year.

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Kirsten McGoey | Visual Storyteller

Photographing a Disruptor

Photographing a Disruptor

..”Broadview is an independent Canadian magazine featuring award-winning coverage of spirituality,  justice  and ethical living. As a registered charity, Broadview challenges and inspires readers seeking to live a purpose-filled life.”  (Broadview website)

We were tasked to create an image to support the Disruptor section which is the end sheet to the magazine each issue.

Below: Omar Elgazzar, Disruptor in print.

Kirsten McGoey | Trinity Design | Visual Storyteller

Shedding Light on Professional Images

Shedding Light on Professional Images

We are going to “shed some light” on the kinds of light photographers use to make your branding/headshot images. Light is everything in our work and it can shape the look of your brand, so knowing a few basics is essential in finding the look that aligns with you and or your brand. 

Natural Light

This one sounds just like it is, we use the natural light in a scene or building to create your image. There are no extra lights on our cameras or off the camera to aid in creation of the images. We may use natural light at golden hour or open shade, where the light reflects softly in the shade of a building or tree. We may bounce light with a reflector but that light is still natural light.

Sometimes we pose subjects indoors using the light from windows – after all this is Canada and we have a sizeable winter season so we cannot always work with you outdoors. It is a softer light and best used in a space connected to you and your brand, it might be nature or the city – indoors or outdoors. 

Dentists-Birch Dental

On Camera Flash

This is not one I often use for branding/headshots as I tends to give you that paparazzi vibe, which can be used intentionally with the right brand. I am going to show some examples but they are from events as I really don’t use the technique (or had clients who needed that look).

Events in dark rooms often require a flash on your camera to be effective but it would not be a first or second choice for professional work. You could use this technique effectively to create cool fashion brand on white backgrounds for that high key image look but the brand would need to align with this to make it work.

Off Camera Flash 

Given that we do have a sizeable winter season and many businesses have specific headshot and image requirements light the studio can be a popular or starting option for images.

There are a variety of different ways to employ studio lights with and without backdrops. For example, in the case of the image of Mika Modolo we took in 2017, there was one studio light in a cramped hallway, next to a coffee station and adjacent the newsroom and the computer graphics room. we also bounced a little of the light using a reflector on her right side to get this image.

In the case of the Mayor Roy and Council’s images we used a grey backdrop and then edited each image also as a .tiff so the file could be used on a responsive grey background gradient on the website itself.

We also create images that are high end music style like country music protege Riley Wheater’s image below and more fun images like the SNL inspired image of Greg Frankson flying into the frame.

The world of studio lighting gives realtors a fresh all white look and makes them easy to cut out for a variety of realtor signs, website and pamphlets applications.

Business Images

When it comes to successful business images we have spoken about the value of making your own images in our article Are there drawbacks to stock photography?. Stock tends to under perform on searches so creating it is in your best interest.

Business images are a great way to build brand recognition as it’s essential to keep a consistent look across your social media through to your website. A hodgepodge of images can be confusing for customers who are inundated with content 24/7. Every time a consumer visits you it’s important to show you are a serious brand and keep them engaging; branding images help you achieve that all important goal.

When telling a story a business images – be it a headshot or brand specific images – are essential to telling an effective and understandable story. They help you build trust with your customer base by creating a good first impression and subsequent impressions along the timeline of engagement with you and or your brand. For example, a headshot that looks like it was cropped from a wedding photo presents differently than a planned professional headshot in a studio or on location.

Images Shown : (Above) Local MP Ryan Turnbull engaging with Seniors at a local Seniors Centre in town. (Top Left) Yoga Jungle (Middle) Enjoying a promenade with a friend on Marito’s Coffee at Pearson Lanes (Top Right) Creating a tea cup flower arrangement with blogger Craftberry Bush.

Images Shown : (Top Left) Shopping at the Makers Hub (Middle) Exploring the greens growing pod at Durham College in Whitby (Top Right) Getting your eyes checked at Brooklin Optimetric.

Take charge of your brand

I know that my own brand is like my fourth child, it has grown over the last twelve years and that is why working with clients on their brands is so exciting. We are growing a special part of your work story – be it as a local MP, a trusted eye expert or a local maker’s hub – connecting you to your customers is essential. 

What story do you want to tell?

Kirsten McGoey | Visual Storyteller

Whitby Santa Claus Parade 2024

Whitby Santa Claus Parade 2024

The Whitby Santa Claus Parade is a project near and dear to my heart not just as a resident, a parent of three boys and not just as a Rotarian in charge of making the float shine for the big Santa Claus himself (and Mrs. Claus).

Here are some memories we captured from the 2024 parade which we shot from the four corners as my knee is causing some issues with long walks/runs backwards for 10 km! I am pretty sure these are not in order so enjoy the community spirit regardless.

(Shown above our Rotarian crew and volunteers from Father Leo J Austin Catholic Secondary School)

 

Above (L) Whitby Fire – through the window of Aerial 35 | Above (R) And Elf and her grownup

Above (L) Comets Baton crew at the four corners  | Above (R) A wee Vickery Electric Truck participant

Above (1) Dashing along the parade route | (2) Marine Rescue | (3) Dance crew piggyback

Above (ALL) By far the cutest dog in the parade supporting Durham Muay Thai & Kickboxing 

Above (L) Air Cadets Band | Above (R) Girls Inc bringing the Girl Power Spirit

Above (L) Rotary Reindeer | Above (R) Deidre Newman is a tireless Rotarian and community volunteer, she will also be our 2025-2026 Club President

Above (L) Reindeer Energy | Above (R) Carrying on the tradition of marching and weilding the sucker props (which I love)

Doing double duty as Mrs Claus has a family emergency to cover – the one and only Santa Claus with an audio set this year so his HO HO HO energy can be heard loud and clear

Above (L) The joy of finally seeing Santa | Above (R) More Rotarian reindeer spirit.

Interested in joining our Rotary Club of Whitby? Visit here to learn more: https://www.rotarywhitby.org/

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Kirsten McGoey | Visusal Storyteller (and sometimes reindeer)

Getting Down to “Business” Photography

Getting Down to “Business” Photography

Business Photography: Where do you start?

The art of business photography is work with a client to create a series of images that will represent their personal brand or business brand.

Quality over Quantity

This is a quality over quantity proposition by where the quality matters in each image much more in the long run. A client once said to me I hired you for this event because last year I received 1000 photos of which I only felt 50 worked, when I hire you I know if you give me 250 I will be able to use them all. 

What do we explore before we even take a photo? 

Just like a traditional headshot for business packages we explore the following:

  • what is your immediate budget?
  • what is the long term plan for images of your brand?
  • how the images will be used?
  • what location works best for your brand?
  • will the images be cut out and used on different sorts of media?
  • wardrobe discussions to align the clothing with your brand and ensure it looks amazing on camera

Why we recommend booking out the day.

To create images that tell your story it is never just one photo. It’s very normal for a client to be a little nervous and need a simple thing – time. It is key we work poses, outfits and use the time to get comfortable.

We have packages that start at 20 images through to 50 images. Anything more results in filler images* that will not be used. We want to showcase you, your staff, your office, your services and the vital storylines that make your business unique.

* Exception would be product photography but in those cases we do not cover those in business packages but instead in commercial photography quotes for each individual company.

Success Stories of Business Packages in Action

Below we are showing some business packages in action that are supporting local businesses in Durham Region today:

Dentists-Birch Dental

The dental team at Birch Dental wanted images to launch their new business and they had a wonderful, modern new office that was bathed in natural light. We prepared for the images we wanted, needed and the nice to haves. In the end the final results align with their modern brand and showcase these two entreprenuers for potential clients and existing ones.

The owner of Parents Therapeutic Massage wanted to showcase her treatment room and her brand. We brought in models to shoot treatments in the room you would be in and showcased Melissa the owner at work. A blend of the warmth and skills she provides to keep parents going with her treatments is in the images.

As our MP for Whitby Ryan Turnbull wanted to showcase the partnerships he has with various people and organizations across Whitby. His website shows him in action to meet with constituents and also included some headshots. Images are bright and colourful to match the enthusiasm he brings to the table as a member of parliament.

How do I choose which package works best?

Choosing a package for your business photography should align with your budget for the year. We never want to sell you more images than you need, again quality is our first goal and aligning with your growth strategy is a close second.

Want to learn more?

Send us a connect form and we will call to walk you through our process, your business and make recommendations.

Kirsten McGoey | Trinity Design | Visual Storyteller

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