Getting Down to “Business” Photography
Business Photography: Where do you start?
The art of business photography is work with a client to create a series of images that will represent their personal brand or business brand.
Quality over Quantity
This is a quality over quantity proposition by where the quality matters in each image much more in the long run. A client once said to me I hired you for this event because last year I received 1000 photos of which I only felt 50 worked, when I hire you I know if you give me 250 I will be able to use them all.
What do we explore before we even take a photo?
Just like a traditional headshot for business packages we explore the following:
- what is your immediate budget?
- what is the long term plan for images of your brand?
- how the images will be used?
- what location works best for your brand?
- will the images be cut out and used on different sorts of media?
- wardrobe discussions to align the clothing with your brand and ensure it looks amazing on camera
Why we recommend booking out the day.
To create images that tell your story it is never just one photo. It’s very normal for a client to be a little nervous and need a simple thing – time. It is key we work poses, outfits and use the time to get comfortable.
We have packages that start at 20 images through to 50 images. Anything more results in filler images* that will not be used. We want to showcase you, your staff, your office, your services and the vital storylines that make your business unique.
* Exception would be product photography but in those cases we do not cover those in business packages but instead in commercial photography quotes for each individual company.
Success Stories of Business Packages in Action
Below we are showing some business packages in action that are supporting local businesses in Durham Region today:
The dental team at Birch Dental wanted images to launch their new business and they had a wonderful, modern new office that was bathed in natural light. We prepared for the images we wanted, needed and the nice to haves. In the end the final results align with their modern brand and showcase these two entreprenuers for potential clients and existing ones.
The owner of Parents Therapeutic Massage wanted to showcase her treatment room and her brand. We brought in models to shoot treatments in the room you would be in and showcased Melissa the owner at work. A blend of the warmth and skills she provides to keep parents going with her treatments is in the images.
As our MP for Whitby Ryan Turnbull wanted to showcase the partnerships he has with various people and organizations across Whitby. His website shows him in action to meet with constituents and also included some headshots. Images are bright and colourful to match the enthusiasm he brings to the table as a member of parliament.
How do I choose which package works best?
Choosing a package for your business photography should align with your budget for the year. We never want to sell you more images than you need, again quality is our first goal and aligning with your growth strategy is a close second.
Want to learn more?
Send us a connect form and we will call to walk you through our process, your business and make recommendations.
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