In November we were tasked with updating the portraits for the newly elected Town Council for the Town of Whitby.
Over the past ten years we have worked with organizations to create images that support their overall brand strategy. What is a brand? It is not something tangible – you cannot reach out and touch it – but it forms for an organization a dialogue between it and the people it serves. It is made of logos, missions and its voice – alongside the visuals such as graphics, illustrations and photography.
Our new town brand “features a unique, modern logo, created by a single flowing line that forms a subtle handwritten “W” for “Whitby.” The line graphic begins as a gold upward curve, giving a nod to Whitby’s heritage. The line turns to green to represent the community’s growth, and active and green spaces, before finishing in cyan (a bright blue) to represent the Town’s waterfront and friendly nature. The palette also includes the navy from the Town’s previous brand representing stability. Collectively, the colours signal a community that is welcoming, growing and transforming.”
Each headshot for our councillors knits together each individual ward and regional councillor with a recognizable look and feel. We moved away from department store and school photo textured backgrounds which read as outdated and instead used a modern, solid colour background.
The new website images are a full page width and feature a gradient background – the Savage solid colour papers create a modern look. A gradient overlay ties in the overall look so it remains consistent between staff members.
We are looking forward to the new planning and strategies to come under Mayor Elizabeth Roy and council. We wish them all the best in their new terms and enjoyed the creation of images that align with this refreshed council team.
Kirsten McGoey | Visual Storyteller