The Business Photography of the Community Concert Band of Whitby

The Business Photography of the Community Concert Band of Whitby

The successful business photography we created for The Community Concert Band of Whitby was created to bring to life a story of people of all ages, skin tones and different instruments. They come together to create stories for their own audiences with the blend of flutes, saxes, trumpets, clarinets and oboes, percussion and drums, french horns, the basoon and the tuba.

“The Community Concert Band of Whitby (CCBW) is a community-oriented organization with a mission to create a thriving social and musical space for amateur musicians to share their musical interests and skills with the public and with one another.” 

To create the images we took an evening to capture one of the bands while they practiced in their normal music room location. As the band warmed up and played I captured the natural chemistry between members, focused on the instruments each band members played and had the privilege to meet each section, their members and their instruments. I have a complicated relationship with my 3 years as a clarinet player before art captured my soul and my storytelling moved in a vastly different direction.

“Embrace the experience, and let the music unfold in harmony alongside your love for music.”

With a full website refresh on the horizon we broke down each group and photographed them together in the music room so you can see the people behind the music. Simple portraits that showcase the teams of instruments that make the whole “band” is now for viewing on their website.

Preparing for each concert is a team effort. Conductor Lisa works with the sections to weave together music magic. I have to admit as I was creating images I was often taken by the music – which has always been transformative for me – singing to a song from Les Miserable or other well known melodies.

For conductor Lisa we paired with our Business Package a headshot session at our studio. We chose the teal blue paper to compliment the overall blue in the band’s logo and created a strong modern portrait without and (shown) with the baton. In studio we can up the quality of the image and control light to ensure a strong, professional portrait reflective of the leader of the band and the strong community Lisa conducts. In the image below I paired her headshot with an image from the rehearsal shoot to give a strong sense of her purpose in this social media share.

Behind the Baton

Conductor, Lisa Puccia, BME hails from the “East Coast. (-) Lisa’s musical journey began with a childhood steeped in piano, clarinet, and saxophone studies. From lively community theatre performances to various band ensembles, her passion for music became evident early on. Lisa pursued her musical education at the University of Prince Edward Island, earning a degree in the Bachelor of Music Program.

Afterward, Lisa ventured to the close-knit community of Piccadilly, NL, where she shared her love for music and English as an educator. Since 2005, she has been a dedicated teacher within the Durham Catholic District School Board, leaving an indelible mark on her students through the transformative power of music.” 

To book us to tell your story: https://trinitydesign.ca/connect-2/

To learn more about the band: https://whitbyband.com/

Kirsten McGoey | Visual Storyteller

Event Coverage: Whitby Santa Claus Parade

Event Coverage: Whitby Santa Claus Parade

Not only did I have the honour of capturing event photography of the Whitby Santa Claus parade this year, I also redesigned the Santa Claus parade float with my fellow members of the Rotary Club of Whitby. We crafted an overall redesign of the float and added in some key elements to bring it all together, including large lollipops, fur collars for the reindeer and popcorn strings to name but a few of the extras we wove into the already amazing original float.

I have long been a fan of Santa Claus parades and attended my hometown parade in Bowmanville with my parents and my own kids long after we moved to Whitby. The small town parade was always my choice over the city parade and it always will be. The magic is tangible, as I walked along the float kids eyes just light up when they see Santa Claus and Mrs Claus.

If you need coverage of your parade sign me up. I love the marching bands, the dance companies, the flag twirlers, the bagpipes and the clown cars. The stories of bright faces on the young and the old alike. The belief in Santa Claus is palpable – eyes alight and smiles grow on everyone. Kids gasp and wave, knowing Santa saw them and wished them all a Very Merry Christmas.

Visual Storyteller | Kirsten McGoey | Trinity Design Whitby

Business Photography for Birch Dental

Business Photography for Birch Dental

Dentists-Birch Dental

Image Above: Dr. Patricia Lam and Dr. Jenn Nguyen are shown in the lobby of their dental office in Whitby in scrubs and wearing dental glasses around their necks.

Our briefing from Birch Dental was to create natural light images that were in tune with the overall brand and office design which promotes a clean, minimal, peaceful vibe. “Branding is the process of creating a distinct identity for a business in the minds of your target audience and the general population.” (quote: Shopify Blog) Knowing your brand intent from the start creates a seamless experience for the client no matter which touch point you enter from or what media experience they have.

Image Above: Image of the front lobby and the front signage outside the office. As their website states the “space was specially designed to make this goal a reality through its clean, minimal, peaceful vibe.”

The office is a modern space with wood details, soft grey walls and modern black accent walls in metal and glass. While being treated custom videos of sea life float past, showing a turtle exploring a reef across the ocean floor.

The office is located in North Whitby, Ontario and open extended hours to accommodate your busy schedule.

Image Above: Dr. Jenn Nguyen are shown in the lobby of her dental office in Whitby in scrubs and wearing dental glasses around her neck.

Image Above: The office sterilization area is housed off the hallway and continues the modern, clean, minimal, peaceful vibe.

Creating content for your business does not have to happen all at once and we would love to help you start the process. We have several packages that will allow you to create content that aligns with your brand (not our own).

Kirsten McGoey, Visual Storyteller, Trinity Design Photography

Whitby’s Digital Food Guide 2023 (Commercial Photography)

Whitby’s Digital Food Guide 2023 (Commercial Photography)

We are thrilled to announce the launch of the REVISED Whitby Digital Food Guide 2023.

We created content for the following amazing businesses in town which you can find below:

@brunchand_co

@maritos.coffee

@manhattin.eatery

@bangrakca

@thestationbake

@thejerkhousewhitby

@baltiindian

@osakafoodmarketwhitby

@surf_kitchen

@thethirstyjester

@bigboysburgerwhitby

@smashkitchen

We created fresh new content for these amazing local Whitby businesses and launched this DIGITAL ONLY publication in early June 2023. Grab a meal after perusing the pages which then link you to the establishment of your choice to book a reservation, order pick up or delivery. After the pandemic eating in person is back in fashion and these amazing entrepreneurs are delighted to have you back in the seats.

As a food destination Whitby has become well known in the Greater Toronto Area and the Durham Region for our food selection – from fine dining to gourmet doughnies and so much more.

Our craft breweries are a breath of fresh air with owners collaborating with other local businesses to make unqiue libations. You just cannot beat Whitby for a night out or a meal in with family and friends.

 

logo-Whitby-2020

Kirsten McGoey | Visual Storyteller | Trinity Design Photography

A Fresh New Look: Whitby Town Council

A Fresh New Look: Whitby Town Council

In November we were tasked with updating the portraits for the newly elected Town Council for the Town of Whitby. 

Over the past ten years we have worked with organizations to create images that support their overall brand strategy. What is a brand? It is not something tangible – you cannot reach out and touch it – but it forms for an organization a dialogue between it and the people it serves. It is made of logos, missions and its voice – alongside the visuals such as graphics, illustrations and photography. 

logo-Whitby-2020

Our new town brand “features a unique, modern logo, created by a single flowing line that forms a subtle handwritten “W” for “Whitby.” The line graphic begins as a gold upward curve, giving a nod to Whitby’s heritage. The line turns to green to represent the community’s growth, and active and green spaces, before finishing in cyan (a bright blue) to represent the Town’s waterfront and friendly nature. The palette also includes the navy from the Town’s previous brand representing stability. Collectively, the colours signal a community that is welcoming, growing and transforming.”

Each headshot for our councillors knits together each individual ward and regional councillor with a recognizable look and feel. We moved away from department store and school photo textured backgrounds which read as outdated and instead used a modern, solid colour background. 

rhonda-mulcahy-2022

The new website images are a full page width and feature a gradient background – the Savage solid colour papers create a modern look. A gradient overlay ties in the overall look so it remains consistent between staff members.

We are looking forward to the new planning and strategies to come under Mayor Elizabeth Roy and council. We wish them all the best in their new terms and enjoyed the creation of images that align with this refreshed council team.

Kirsten McGoey | Visual Storyteller