A brand is something essential when starting your business. Many people ignore it or try do it yourself options that can hurt your brand or worse kill its success before it even has a chance to get started. So when a client comes to you while building her brand it’s the perfect time to include photographer who can adapt to the style of your brand.
Avoid using a photographer whose work all looks the same – your photography should reflect your brand not theirs. How can you tell they can handle this? Their work should show a variation of skills that allow them to understand not only natural light, off camera flash and studio light but also colour theory and how that impact the overall brand.
With over eight years experience in the Durham Region we have built relationships with locations that in a pinch will let us work on site. Those kind of partnerships are invaluable when making content for clients locally. Here we are working at Hy Hope Farm as they graciously let us use the gardens to showcase the nutritional aspects of the brand for this client.
Timing is everything with outdoor and food branding. We were lucky in late July to find some suitable produce to use for this shoot which was done with masks, social distancing and some creative positioning to make the most of the environment, the brand and keep everyone SAFE.
Showing things growing is so perfect for this brand. We grabbed the can, threw in some water and did a little watering for the garden while working. We had such a good time because when you have the right setting, an engaged client and a good idea of the end result it is magical.
As I walked the site before the client arrived I was looking for NEW in a site I have been lucky to work on several times over the past eight years. I walked past the garlic barn and went inside. It felt like I had walked into Rome, Italy where we spent our honeymoon. It was glorious and I showed it to her and how I could use it to frame the lower part of the photo. How many images of a garlic barn have you seen locally? Exactly.
No lie we were giddy in this garlic drying barn, the smell was better than chocolate and that is saying something from this certified chocoholic. Imagine the recipes these garlic bunches will make all over Durham and the health benefits that will bring. Heaven on earth.
Let us help you brand sparkle like Amanda’s and Nourished a Way a Life by connecting with us for a branding experience that will lay the foundation for your business. We capture sharp, skilled and brand appropriate images for your personal and business needs all fully insured in Durham Region and the Greater Toronto Area.
Kirsten McGoey | Visual Storyteller | Trinity Design Photography