by Kirsten McGoey | Nov 5, 2024 | Ajax Food Photographer, Ajax headshot photographer, Bowmanville, Brooklin, Business Content, Durham Region, Durham Region Food Photographer, Food Photographer, Headshot, Local Business, Magic, Markham, Oshawa, Oshawa Food Photographer, photographer, Photography, Pickering headshot photographer, Political Photography, Port Perry, Portraits, Scarborough, Storytelling, Trinity Design, Uxbridge, Whitby
Business Photography: Where do you start?
The art of business photography is work with a client to create a series of images that will represent their personal brand or business brand.
Quality over Quantity
This is a quality over quantity proposition by where the quality matters in each image much more in the long run. A client once said to me I hired you for this event because last year I received 1000 photos of which I only felt 50 worked, when I hire you I know if you give me 250 I will be able to use them all.
What do we explore before we even take a photo?
Just like a traditional headshot for business packages we explore the following:
- what is your immediate budget?
- what is the long term plan for images of your brand?
- how the images will be used?
- what location works best for your brand?
- will the images be cut out and used on different sorts of media?
- wardrobe discussions to align the clothing with your brand and ensure it looks amazing on camera
Why we recommend booking out the day.
To create images that tell your story it is never just one photo. It’s very normal for a client to be a little nervous and need a simple thing – time. It is key we work poses, outfits and use the time to get comfortable.
We have packages that start at 20 images through to 50 images. Anything more results in filler images* that will not be used. We want to showcase you, your staff, your office, your services and the vital storylines that make your business unique.
* Exception would be product photography but in those cases we do not cover those in business packages but instead in commercial photography quotes for each individual company.
Success Stories of Business Packages in Action
Below we are showing some business packages in action that are supporting local businesses in Durham Region today:
The dental team at Birch Dental wanted images to launch their new business and they had a wonderful, modern new office that was bathed in natural light. We prepared for the images we wanted, needed and the nice to haves. In the end the final results align with their modern brand and showcase these two entreprenuers for potential clients and existing ones.
The owner of Parents Therapeutic Massage wanted to showcase her treatment room and her brand. We brought in models to shoot treatments in the room you would be in and showcased Melissa the owner at work. A blend of the warmth and skills she provides to keep parents going with her treatments is in the images.
As our MP for Whitby Ryan Turnbull wanted to showcase the partnerships he has with various people and organizations across Whitby. His website shows him in action to meet with constituents and also included some headshots. Images are bright and colourful to match the enthusiasm he brings to the table as a member of parliament.
How do I choose which package works best?
Choosing a package for your business photography should align with your budget for the year. We never want to sell you more images than you need, again quality is our first goal and aligning with your growth strategy is a close second.
Want to learn more?
Send us a connect form and we will call to walk you through our process, your business and make recommendations.
Kirsten McGoey | Trinity Design | Visual Storyteller
by Kirsten McGoey | Aug 20, 2024 | Ajax, Ajax Family Photographer, Art, Bowmanville, Bowmanville Family Photographer, Brooklin, Brooklin Family Photographer, Christmas Photos, Courtice Family Photographer, Durham Region, Durham Region Family Photographer, Family Photographer, Family Photos, Holiday Photographer, Local Business, Magic, Markham, Modern, Oshawa, Oshawa Family Photographer, photographer, Photography, Pickering Family Photographer, Port Perry, Port Perry Family Photographer, Portraits, Print the Experience, Scarborough, Storytelling, The White Box Experience, Trinity Design, Uxbridge, Uxbridge Family Photographer, Whitby, Whitby Family Photographer
So you booked your Holiday White Box Experience 2024 and you are wondering how to prepare this is the article for you!
Get ready for FUN with your humans.
The White Box is fun, we have done over 100 sessions and by far it is the favourite session of most of our family clientele. They are a chance to get a reluctant partner or child excited because they are quick, allow for creativity and are full of laughter. Yes, you actually sit inside a 4x4x4 box.
What to wear and what not to wear.
The White Box is “white” so it is what we call an alternative universe to regular family photos. The white means leave your dark and black clothing at home and embrace colour. A lot of families like to do christmas pjs – we only ask not to all match, because you all get mixed up. Instead pick coordinating outfits, so we know who is who by clothing as well as the “story” in each box.
These images show you how they all look the same until you focus on the face.
Many of our studio items are shown in this version from faux snow balls, head pieces like antlers and so many Santa hats, too many to mention!
How to plan your boxes.
We encourage you to bring items from your own Christmas celebrations to use in the box. While we do have a HUGE choice of items here for you from books, signs and other holiday items – your own adds that personalized storytelling.
See images for a sample of items we have in the studio for holiday sessions, the collection has grown so you are welcome to have use of anything we have in the studio.
We did this amazing card for the ladies of Elm Law group – each session includes a 6 image collage 5×7 .jpg to create Christmas cards (actual cards are not included).
During the session.
Here are some more handy tips:
+ Arrive 5 minutes ahead, no sooner please as we have back to back sessions all morning/early afternoon.
+ A session is 15 minutes with 5 minutes buffer between sessions.
+ Come dressed – there is not room for changing when we do this many experiences in a row – there is however a bathroom and in studio mirror.
+ Work with us to plan the 6 images for your card and then we also shoot as many other options for larger items which you can order at your in person review.
+ We cannot go past your 15 minutes, if one of your humans is not cooperating we can sort out another option at a later date.
+ If you are a glasses wearer put in contacts or remove them, our light set up will show light reflections and impact the image. If you are okay with that then we will do our best to reduce the impact glare.
+ Let us get your littles to look at us, I will have an assistant on that day and we know how to get a child’s attention.
+ Worried about your weight? We have poses that work well for all body types and sizes.
+ We have fit four grown men in the Box at one time, it is strong and can hold a lot more than you think. It is also reinforced with two by fours and raised off the ground – which all our knees will be thankful for.
Shown above is a styrene mounted print on a wood block (blocks are no longer sold) – but we have lots of great products for you to choose from to gift to family this holiday season.
Reveal and ordering session.
We host all sessions in the studio for an in person reveal to accomplish a few things:
+ We review your images in proof form and make your collage for your card – 6 images in total. This is included in your session – a 5×7 .jpg (no physical cards are included).
+ Then we determine if there are any other products you wish to order from prints backed with styrene, to mounts and a few specific items that work well with this type of session.
Note – ordering additional products is not mandatory. We do need to order them before mid November in order to get them by the holidays as our provider gets very busy.
Have to book yet?
We would love to have you at the studio – click here to book:
Join us for the return of a day of limited edition Holiday White Box experiences.
+ Shot in our home studio in an actual box.
+ 15 minute time slots.
+ Up to 6 persons (due to time constraints).*
+ 1 collage included – 6 images in a 5×7 card format
+ In studio reveal to build card images AND order additional items such as larger collages, mounts and more.
* If you have a larger group we can book a solo session for you.
Kirsten McGoey | Visual Storyteller
by Kirsten McGoey | Jul 3, 2024 | Ajax, Ajaz Food Photographer, Bowmanville, Bowmanville Food Photographer, Brooklin, Brooklin Food Photographer, Courtice Food Photographer, Durham Region, Durham Region Food Photographer, Editorial, Food Photographer, GTA Food Photographer, Local Business, Magic, Markham, Modern, Oshawa, Oshawa Food Photographer, Peterborough Food Photographer, photographer, Photography, Pickering Food Photographer, Port Perry, Port Perry Food Photographer, Portraits, Scarborough, Storytelling, Trinity Design, Uxbridge, Uxbridge Food Photographer, Whitby, Whitby Food Photographer
Amazing food (in part through our photography) in the Durham Region is a story we have been telling locals and visitors to Whitby about for many years. For 2024 we have continued this alongside our client partners at the Town of Whitby Tourism team with ten new pages and a refreshed look to the entire guide.
The guide is an award winning piece that was awarded the EDAC’s the top Marketing Canada Award for a Single Publication – 5 or more pages from the Economic Developers Association of Canada in 2023. The design by Amanda Jones and the entire team is alive with the amazing food scene options we have to offer in Whitby.
Please note all content is made for the Town of Whitby tourism and they hold exclusive rights to this content for 6 months from launch. Afterwhich all content can be purchased for use by the respective businesses showcased.
As you might imagine a refresh means content from the 2022 and 2023 issues remain and we have added new content each year. I am only going to showcase the pages with our images from the 2024 refresh but invite you to spend time with the full guide which we will cite at the end of the blog post.
Page 5: We took only the images from Namak Handi.
Please note all content is made for the Town of Whitby tourism and they hold exclusive rights to this content for 6 months from launch. Afterwhich all content can be purchased for use by the respective businesses showcased.
Kirsten McGoey | Visual Storyteller
by Kirsten McGoey | Apr 3, 2024 | Ajax, Bowmanville, Brooklin, Business Content, Durham Region, Modern, Oshawa, photographer, Photography, Port Perry, Portraits, Scarborough, Storytelling, Trinity Design, Uxbridge, Whitby
The successful business photography we created for The Community Concert Band of Whitby was created to bring to life a story of people of all ages, skin tones and different instruments. They come together to create stories for their own audiences with the blend of flutes, saxes, trumpets, clarinets and oboes, percussion and drums, french horns, the basoon and the tuba.
“The Community Concert Band of Whitby (CCBW) is a community-oriented organization with a mission to create a thriving social and musical space for amateur musicians to share their musical interests and skills with the public and with one another.”
To create the images we took an evening to capture one of the bands while they practiced in their normal music room location. As the band warmed up and played I captured the natural chemistry between members, focused on the instruments each band members played and had the privilege to meet each section, their members and their instruments. I have a complicated relationship with my 3 years as a clarinet player before art captured my soul and my storytelling moved in a vastly different direction.
“Embrace the experience, and let the music unfold in harmony alongside your love for music.”
With a full website refresh on the horizon we broke down each group and photographed them together in the music room so you can see the people behind the music. Simple portraits that showcase the teams of instruments that make the whole “band” is now for viewing on their website.
Preparing for each concert is a team effort. Conductor Lisa works with the sections to weave together music magic. I have to admit as I was creating images I was often taken by the music – which has always been transformative for me – singing to a song from Les Miserable or other well known melodies.
For conductor Lisa we paired with our Business Package a headshot session at our studio. We chose the teal blue paper to compliment the overall blue in the band’s logo and created a strong modern portrait without and (shown) with the baton. In studio we can up the quality of the image and control light to ensure a strong, professional portrait reflective of the leader of the band and the strong community Lisa conducts. In the image below I paired her headshot with an image from the rehearsal shoot to give a strong sense of her purpose in this social media share.
Behind the Baton
Conductor, Lisa Puccia, BME hails from the “East Coast. (-) Lisa’s musical journey began with a childhood steeped in piano, clarinet, and saxophone studies. From lively community theatre performances to various band ensembles, her passion for music became evident early on. Lisa pursued her musical education at the University of Prince Edward Island, earning a degree in the Bachelor of Music Program.
Afterward, Lisa ventured to the close-knit community of Piccadilly, NL, where she shared her love for music and English as an educator. Since 2005, she has been a dedicated teacher within the Durham Catholic District School Board, leaving an indelible mark on her students through the transformative power of music.”
Kirsten McGoey | Visual Storyteller
by Kirsten McGoey | Mar 12, 2024 | Ajax, Ajax headshot photographer, Bowmanville, Bowmanville headshot photographer, Brooklin, Brooklin headshot photographer, Business Content, Corporate, Courtice headshot photographer, Durham Region, Headshot, Local Business, Markham, Modern, Orono headshot photographer, Oshawa, Oshawa headshot photographer, photographer, Photography, Pickering headshot photographer, Pickering headshot photographer, Port Perry, Portraits, Scarborough, The Corporate Group Experience, Trinity Design, Uxbridge, Uxbridge headshot photographer, Whitby, Whitby headshot photographer
Needing a newly refreshed headshot was top of mind when I was first approached about this headshot session in my studio in Whitby. Kiron came to me he was job hunting and needed a refresh not only for the search but for his Linked In Profile and all social media image touch points.
Headshot sessions start with the key question we ask on all our business cards:
What story do you want to tell?
We spent some time reviewing how the images would be used – mainly for social media touch points such as Linked In. Picked a solid blue backdrop so his portraits are modern and kept away from mottled backgrounds which shout Sears Portrait studio from the turn of the century and my own childhood portraits.
Kiron is tall, over 6 feet, so posing is key to showcase his height. We even pushed the rules aside to allow him to mix patterns with a favourite shirt and his checked suit. No need for a tie for that one – I like that it shows his personality in balance with more corporate styling in the other two images.
Our studio carries some dress shirts in sizes M to 3XL but we always suggest bringing in a few options for suits, sports jackets and casual wear when attending a headshot session. As Kiron shows one suit can do it all but we are happy to help you figure out which choices will highlight you best from a wider range of wardrobe selections. There is no right way but your session fee includes our consultation so feel free to send us options.
Are you looking to refresh your headshot in 2024? The investment is essential in this post pandemic world as we continue to Zoom, frequent social media and connect often in digital form before we get to meet in person.
What story would YOU like to tell? Connect to us using our CONNECT form to start the process: Connect Form
Kirsten McGoey | Visual Storyteller
by Kirsten McGoey | Dec 31, 2022 | Ajax, Ajax headshot photographer, Ajax headshot photographer, Bowmanville, Bowmanville headshot photographer, Brooklin headshot photographer, Business Content, Corporate, Courtice headshot photographer, Durham Region, Headshot, Lead Generation, Local Business, Modern, Orono headshot photographer, Oshawa headshot photographer, photographer, Photography, Pickering headshot photographer, Pickering headshot photographer, Port Perry, Portraits, Scarborough, Storytelling, The Corporate Group Experience, Trinity Design, Uxbridge, Uxbridge headshot photographer, Whitby, Whitby headshot photographer
Team photos in studio complete the look opf individual teams.
This past November we worked with Sean Aune and his team to update their individual and team headshots. They had recently done images that they felt did not represent their team and wanted a modern, fresh look in keeping with the IG Wealth Management brand.
We picked a solid navy background which already modernized the look. Then with some coaching we helped the team pick their outfits and with posing in the studio. Posing sometimes can come naturally but we are there to make you at ease, shoot a few images tethered to show you the way you are smiling, holding your head and the impact of a few changes to your posture.
When blogging a session we love to show you how the image is being used by the client. Each team member now has this on the website making them look cohesive, professional and current.
Below you can see the various team members 5×5 crops which we provide alongside each full sized image – ready to be popped into social media – Linked In, your website, Facebook and Zoom feeds. The world may be back to some of the pre 2020 habits but we are still making first contact online most of the time and the right look can mean the difference between a lead passing you by and engaging.
The team is hoping to expand the content in 2023 with some in office images and we cannot wait to see them all again.
Need content for your social media and websites for your team?
Connect with us: https://trinitydesign.ca/connect-2/
Kirsten McGoey | Visual Storyteller | Trinity Design Photography
Recent Comments