Personal Branding : Kerri King, C.E.O.

Personal Branding : Kerri King, C.E.O.

Visual thinking is top of mind with CEO Kerri King of the Station Gallery in Whitby, Ontario so her latest headshot images needed to follow suit. Personal branding has become a must have in this day and age of social media.

I had the distinct pleasure of working with Kerri last year when we did her first session in downtown Whitby and we wanted to continue on the urban, local theme. Our location this session is the local craft brewery Little Beasts Brewing Company (located in the Wentworth/Thickson area).

The look we worked on played off the dark black walls in the brewery and paired that with Kerri’s classic style. Little Beasts has amazing west facing windows that allowed us to shoot all of her images with natural light.

The classic leather jacket with the touches of red create a frame around the face and neck for our client. A jacket like this compliments without stealing too much of the show from the main event, our client, Kerri King.

Pairing your outfit with timeless accessories is always a win when doing headshots. A solid silver bangle, stunning but simple ring and watch all add but do not detract from the outfit. The leaning portrait creates great lines in this pose and we offset the original so it could be used in gallery biography content with overlays as needed.

This bonus pose was from some of the alternate outfits and poses we experimented with. A headshot session is never “just one image” – we work to find the right pose for your body, the location and the right wardrobe, too. The contrast of the white on the black tells a completely unique visual story, while still in keeping with her overall personal brand.

If you are looking to update your professional look connect with us for your update. We will be resuming our services as soon as the COVID-19 isolation limits are removed from our service category.

Kirsten McGoey | Visual Storyteller | trinitydesign.ca

Art in Isolation: Being Creative During the Pandemic

Art in Isolation: Being Creative During the Pandemic

Trinity Design Photography is pairing up remotely with the Station Gallery in Whitby to show how creativity at home can add to the quality of time spent home with loved ones. This mural project requires the following:

– a window pane

– acrylic or tempra paint

– a few drops of dish soap (in the paint)

– paint brushes

– painter’s tape

– optional but handy, an exacto knife and ruler (to make the painters tape strips smaller

Step One – Clean your window panes so there is no debris or dirt.

Step Two – Mask off the window into sections. We chose a traditional geometric design.

Step Three – Mix paint with a few drops of dish soap in each colour, this will help removal at a later date.

Step Four – Paint one colour per section ensuring that the colours are evenly spaced so as to make a pleasing pattern. There is no wrong way to do this so have some fun.

TIP: Make patterns in the wet paint to add visual interest such as circles, waves and diamonds with the edge of the brush, you could even finger paint.

Step Five – Once dry remove the painters tape – this will give you mullions of clear glass to finish of the window.

Step Six – Enjoy the fruits of your labours from both inside and outside the window pane. Outside will be much more opaque than the inside and give you a different POV on the artwork.

To join the Station Gallery as a member visit their website: https://www.stationgallery.ca/

To see more of our photography visit our Portfolios ___________________________________________________________________________________________________________________________

Kirsten McGoey | Visual Storyteller | www.trinitydesign.ca

 

 

 

Opinion: The Front Porch Project Trend

Opinion: The Front Porch Project Trend

Surf social media, turn on local news and you have likely seen the trend during COVID-19 to raise money or generate business using the concept of the Front Porch Projects.

In so far as my community discussions amongst some of the top photographers in North America this was the brain child of a lovely photographer in Massachussetts. I want to stress this was an idea born out of community, love for clients and the need for connection in a very unprecedented time. That is important because I do not think when it was born in the minds and hearts of then many other photographers any intentions were anything but honourable.

There are several reasons why we are not offering these sessions: 

ONE:  COVID-19 is a new coronavirus and our medical community has an evolving understanding of transmission. To work with clients means taking on risks that I am not prepared as an insured photographic professional. Kids like to run around and I do not want to break their bubble or my own.

TWO:  On the whole family photography is a luxury item in our list of services. While it does nourish the soul it is not an essential service during the COVID-19 Pandemic. All the messages we are getting from all levels of government here are this is not business as usual for photographers.

THREE: You have heard the directive from Justin Trudeau on how we beat the virus. Stay home. Stay healthy. That does not include travelling to client homes to take photos. It is as simple as that. While it was not as clearly stated a few weeks ago the next few weeks are key in flattening the curve in our Region and I intend to follow that directive.

Does this mean in the future the idea of Front Porch Sessions is a bad idea?

I do not think anyone can answer that. It is a lovely way to capture a family – just not at this time.

Stay healthy.

Stay home.

We encourage you take lots of photos of your self isolation because this is a time to document – using a phone right up to a professional camera (if you have one) – so one day you can show your grandkids what the COVID-19 pandemic life in 2020 was like.

We will be here to capture the experience when the restrictions are lifted.

Kirsten McGoey | Visual Storyteller at Trinity Design Photography 

The Visual Story of Nicolee Evans

The Visual Story of Nicolee Evans

An experienced professional in the mortgaging business, Nicolee Evans, works with the Element Mortgage Group. We took a look at the branding of the group and added in her own personal style to create a new set of images for her this year.

(above) Shot in our home studio in Whitby this portrait of Nicolee was created in tandem. Using our new love seat and Nicolee’s great sense of style. The casual nature of this image will compliment nicely her over arching branding for her mortgage business.

We used the navy blue with that hint of teal for the background in the images. Outfits were picked in tonal blues for the more formal images of the session. That tonal look gives a sophisticated look in tandem with the branding of the group and Nicolee’s personal style.

To wrap up our session we worked on a new format of image where we seated Nicolee using paper to match the background on the table. The end result is a powerful image of this professional mortgage broker.

Kirsten McGoey | Visual Storyteller | Trinity Design Photography

Magical Christmas Portraits (Trinity Design Whitby)

Magical Christmas Portraits (Trinity Design Whitby)

Time is ticking on a child’s belief in Santa. While true it might continue after the age or 8 to 10 it’s rare for it to last much longer (insert the sadness here from all parents/grandparents). So when our 8 year old, who last spring announced he knew about the “Santa thing” we thought our third had joined the ranks of the children who carry the secret of “believing” for the younger kids.

When he sat down this October and announced he needed to be “good for Santa” our family saw a reprieve – courtesy I would like to think from some Christmas magic from the big guy himself. (Yes, some of us still believe).

Shown above is the holiday version of our White Box experience – a different take on family photos. Also a collage composite this has been a mainstay of our studio for the past three years at holiday times and year round.

We just added this third composite to the collection because we “believe” in magical portraits at Christmas. All three are amazing backgrounds from the magical Tara Mapes collection.

I am in love with the simple magic of the window and our third “believer” with his letter to Santa which by tradition was mailed through our studio mailbox (it works every time).

If you are interested in a holiday portrait with us we thought it would be helpful to show you how they work. Each child or pet is captured in their holiday finest in the studio. We then hand edit a magical portrait using the talented and gorgeous digital composites we own – the window and roof by Tara Mapes.

Our studio has a lot of Christmas accessories, a number of Roots Cabin Sweaters and other items you can borrow for portraits should you need it. That being said we do encourage you to bring your own special holiday items and PJs/robes. These touches can make it a much more personal story for your Christmas keepsake portraits.

Our lovely girl Sydney is a secret operative of Santa. Unlike the house eleves her job is to extend the season of belief with her boys. We created this portrait to show her explaining to Santa that yes her assignment was going very well and her youngest boy is a believer again. The story is literally melting my heart and this will be a printed keepsake for years to come in our family.

Sydney loves to watch for Santa in the window, she’s a magical addition to our family.

To book a spot in the studio connect with us as soon as you can – our supplier deadlines are fast approaching. Connect via our website form: Book the Magic of Christmas

Kirsten McGoey | Visual Storyteller | Trinity Design Photography

Seeing Event Photography Differently

Seeing Event Photography Differently

This summer and fall have been full of wonderful events – from book launches, to beer festivals and celebrations of powerful women in the arts. One thing they all have in common (along with the many events we have covered over the years) is ever changing lighting conditions.

Of all the things I considered writing about on this topic the one I felt would be the most helpful for a client is how to plan for successful photography at an event.

Let there be light.

The first rule of events is to light your anyone who speaks or performs on stage.

Do not assume the ambient light in the room will suffice, for example, light from the ceiling does not flatter the face creating shadows under the hairline, eyes and nose, and the neck.

Instead light the stage with a light that hits the face at a , we had some lovely lighting at the last Whitby Courthouse event and from Leo at Rent-a-Stage Canada at Whitby Beerfest. I won’t get too technical (mainly because stage lighting is not my expertise) however using a series of lights at a 45 degree angle is ideal for a stationary speaker (experts will tell you there is more to the science so using the in house professionals is always a good idea). 

So if we are candid about time, daylight wins.

As the images we took at the Wild Nellies “Celebration of Women” shows working in low light or stage light can be amazing. It will however never quite add up to the beauty Mother Nature dishes up in that golden hour or through filtered window light at an event for clear, beautiful images.

Deciding when (i.e. what month of the year) and where to host your event will impact the look of the images. Natural light images were par for the course at Beerfest until the sun went down. On the lit stage at the Whitby Courthouse theatre we used the stage lighting from the lighting booth upstairs in the theatre. At the SG we used a mixture of natural light, flash and ambient lighting to capture the Drawing for Art event.

In the dark of the night.

In the absense of light and to grab images of tables at charity events such as “Starry Nights” hosted each June by the YWCA we use flash. A diffuser on the on camera light literally douses the area in front of you in light and the further away the subject is from the light source (you and your camera) the less light there is (we call that light fall off).

We recommend holding a pose for a few minutes to give the photographer a few takes. This accounts for movement, focusing and closed eyes – which the more people in a photo the more chance of a blinker.

At the podium? Here are a few tips.

If I could give someone speaking one word of advice I would say stop, look up and smile for a period of time longer than YOU think needed. This gives eye contact to the audience and gives us the 10 seconds or longer needed to take the ideal shot of you.

The pause removes shapes created by talking and replaces them with a smile. Eyes are not diverted to the podium or page but instead at your audience. Light is hitting your face and not being shadowed by a microphone. In the end this simple change will help create more effective shots of your event and your speakers/performers. 

We love working your events and if you have any further questions about our services please connect with us.

For more of our event work visit: Events

Kirsten McGoey | Visual Storyteller | www.trinitydesign.ca